Sony YAY! signs on Tiger Shroff as brand ambassador

Sony YAY!, the soon-to-be-launched kids’ entertainment channel from Sony Pictures Network, has roped in Bollywood star Tiger Shroff as the brand ambassador and face of the channel. 

This would be the debut television association of the young star, who is quite popular amongst children. 

Confirming the news,  Leena Lele Dutta, Business Head, SPN Kids Genre, said, “We are excited to have Tiger Shroff as Sony YAY!’s brand ambassador. Kids across the country relate to him and consider Tiger as their icon. Given his affinity with kids, we could not have found a better representative for our channel.”