SonyLIV expands its regional offering with Kannada content
As part of SonyLIV’s efforts to amplify its regional content library with varied stories that speak of the ethos and culture that is quintessentially Indian, the streaming platform has exclusively acquired the rights to stream late actor Puneeth Rajkumar’s last film, James, on April 14. The late actor, who enjoyed a pan-India appeal as one of the most prolific Kannada actors, makes a posthumous appearance in the film, which is still running in theatres. The film will inaugurate SonyLIV’s Kannada content library, adding to the many stories on the platform that connect with people throughout the country. By launching the highly anticipated movie on SonyLIV, the streaming platform is not only ensuring a robust regional portfolio, but also amplifying its presence across the country, with an appeal to a wider, nationwide audience.
James is an action-thriller about a security agency owner, Santosh Kumar (played by Puneeth), who goes by the name James. He gets commissioned to protect Vijay Gayakwad (Srikanth), a drug lord, from the impending threats posed by his counterparts and competitors, one of whom is played by Sarath Kumar. As the plot thickens with the characters getting embroiled in the dark world of the drug mafia, the story reveals more about who James really is and the actual reason behind all his actions.
Helmed and written by Chethan Kumar and produced by Kishore Pathikonda, James pairs Puneeth opposite Priya Anand. The film also stars Srikanth, Nawab Shah, Sarath Kumar, Tarak Ponnappa, John Kokken, Chikkanna, Shine Shetty, Tilak, among others, with Puneeth’s brothers Shivarajkumar and Raghavendra Rajkumar appearing in cameos. Shivarajkumar also did the dubbing for his brother died before the commencement of the movie’s post-production. Apart from Kannada, the film will be streaming in Tamil, Telugu, Malayalam, and Hindi.