Squap away the couch potato syndrome now

Long gone are the days when outdoor games appealed to children. Many of us must have grown up on classic outdoor games like "Catching Cook', "Ice and Water' and "Seven Stones' etc. Today however children prefer computer and video games to outdoor games. Also with the advent of Internet, children today are hooked on to computers more than ever. Television and computers have been a source of major concern for parents worldwide. With their children being termed as couch potatoes, parents are trying everything possible to make them play under the sun, but maybe in vain.

However now with the introduction of brand new game called Squap, by Nick India, the leading kids' entrainment channel in association with Simba Dickie Group, one of the world's largest toy companies, children and adults alike are lured to exercise their muscles outdoors. It is an attempt to break through the existing scenario and create a fresh thought process.

Squap is the "ultimate catch and chuck game to activate and tease your senses' according to the toy's descriptions. After doing well in Europe, Squap has been now launched in India. The ultimate aim of this new sport is to encourage active play amongst all. Nick India and Simba Toys both believe that playtime is an opportunity not only for amusement, but also for education and physical development of children and thus introduced a toy that combined both entertainment and development.

So to play the game one has to simply lay the ball in the orange Squap and open Squap as forcefully as you can. Watch the ball as it gets catapulted from the Squap. The ball is then caught by your opponent by clamping the Squap at the right moment. You can play it against a wall and compete with yourself or play with family and friends.

Speaking exclusively to Adgully, Sandeep Dahiya, VP, Consumer Products, Nick India said, "Squap will work because of the uniqueness of the product. It has gone on to become a phenomenon in such a short span of time. This sports has no age barrier, right from a 3 year old to 60 year old, everyone is going to enjoy it. Also there is no place barrier. One can play it anywhere. And there is no weather barrier, it doesn't matter if it is summer or winter, it's suitable for all seasons. Since there is no age barrier, there will be promotions on MTV as well. Kids are becoming couch potatoes. There needs to be concepts like this which brings parents and kids together outside house."

The association with Simba will definitely add more value to Nick's brand according to Dahiya.