Stand up for the champions! The "Champions of the World' come together to "Keep Cricket Clean"

Idea's new marketing campaign 'Lets Keep Cricket Clean' was conceptualised by Aga. Idea Cellular is putting together a collection of films and stills, featuring these legends, all to be showcased during the upcoming World Cup 2011, across various media platforms. This Idea campaign, indeed like all Idea campaigns, will ignite the Keep Cricket Clean message like nothing before.

Said Sanjeev Aga, Managing Director, Idea Cellular "Cricket is a microcosm of our society, and the challenges to clean cricket are not divorced from the challenges to a clean society. But true leadership responds to a challenge. Idea is privileged to partner six cricketing world leaders to take up the challenge to Keep Cricket Clean".

Audio-visuals showcased at the event portrayed electrifying moments featuring these greats. The six legends also regaled the audience with gripping anecdotes, from on the field and off the ground, of the big games of yesteryear. They may have seen it all, yet with World Cup 2011 a fortnight away, the goose bumps are back as if nothing has changed.

Part of Aditya Birla Group Company, IDEA Cellular is India's 3rd largest national mobile operator, with over 83 million subscribers. Using the latest in technology, Idea provides world class service delivery through the most extensive network of customer touch points. The group operates in 26 countries. | By Vanessa Azavedo [vanessa(at)adgully.com]