STAR MOVIES rolls out a 360 degree marketing campaign for James Bond

As the English movie entertainment space gets more competitive, STAR Movies, the leading English movie channel in India creates a new benchmark in reaching, capturing and engaging audiences across the country. This July, STAR Movies introduces a popular property, "BOND FOREVER'; a month long film festival featuring the oldest classics to the newest Bond films at 11 pm every night from 1st July to 31st July.

To promote this property, STAR Movies will roll out a path breaking, innovative and extremely engaging campaign that will span across on-air promotions & contests, on-ground associations, widespread and never done before digital activations and an innovative outdoor media campaign.

The entire Campaign is based on the strong insight that "Men fantasize to live the Bond Life for the cars, the women, the gadgets and the overall adrenaline high"

Taking from the above insight, STAR Movies has created an On-AIR TVC that revolves around a regular guy who dreams and lives the Bond life from childhood. This TVC has been produced by the in- house OAP team of Star Movies and will be aired across leading TV channels all of July.