Star takes Bengali language to UK; Star Jalsha to air on Sky

Speaking from his Mumbai Office, KevinVaz – President and General Manager, Star Jalsha was elated to announce that Star Network’s Bengali General Entertainment channel Star Jalsha, will be launching in the UK on Sky channel 808 on 22nd Nov 2012.

‘Jalsha’ is synonymous to entertainment and celebration in Bengaliand it is indeed a matter ofgreat celebrationfor the Star Network to launch Star Jalsha in the UK– making it the first South Asian regional channel to be retailed in the Sky Entertainment Pack.

Launched in Sept 2008 and rebranded in June 2012, Star Jalsha dominates the Bengali television ratings in India as the No.1 Bengali General Entertainment channel. With the launch of Star Jalsha in the UK – the Star Network expands its regional offering to the UK’s Bengali community from both India and Bangladesh.

Yeshpal Sharma, Sr. Vice President UK & Europe says, “I share Kevin’s enthusiasm and am pleased to be part of history making Star Jalsha the first regional South Asian channel to be available on the Sky Entertainment Pack. We are very excited to bring Star Jalsha to our UK viewersand as always, our commitment to quality broadcasting will be our utmost priority.”

Star Jalsha will be available on Sky channel 808 with effect from 22nd Nov. Star Jalsha offers 24-hour premium Bengali content and is a leading television entertainment choice for the Bengali speaking audience. Its content includes dramas, reality shows, cultural and religious shows, cookery shows, comedy and much more.

The Star channels are the undisputed No.1 destination for reaching the largest Asian audience base in the UK that is both loyal and growing.Star channels in the UK include Star Plus HD, Star Plus, Star Life Ok, Star Gold, and Star Jalsha.