Starcom MediaVest picks Raghav Subramanian as National Director ' Insights & Research

Raghav Subramanian has been namedthe National Director ' Insights and Research at Starcom MediaVest Group India.Subramanian (better known as Raghav) will report to Mallikarjunadas CR, CEO of Starcom MediaVest Group India. He takes charge on 1stJuly and will be based in New Delhi.

Raghav comes to Starcom MediaVest Group from ZenithOptimedia where he was Chief Strategy Officer. Prior to that he spent nearly a decade with Group M and its business science division ATG (Advance Techniques Group) in New York. He began his career at Ogilvy in the early 90s and has nearly two decades of experience.

"Raghav comes to us with a wide variety of experience managing analytic projects including econometric modeling" says Mallikarjunadas CR. "He has seen the media business evolve, over the last decade in one of the most advanced markets. He brings a great amount of passion and knowledge which will help our existing and potential clients benefit from his expertise."

On the appointment, Raghav Subramaniansaid, "I'm looking forward to leading the insights and research function at Starcom MediaVest Group. The philosophy of being the Human Experience Company fascinates me and I'm confident that under the leadership of Srini and Malli the product we will offer to clients will be best in class."

Along with the branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for Digital and Business Impact functions Subramanian will be part of the National Leadership Team at Starcom MediaVest Group India.

This appointment is in line with the vision to take Starcom MediaVest Group to the next level building it on the three pillars of research & insights, digital and content.