Starcom Worldwide bags the media duties for Jindal Panther TMT Rebars

Jindal Steel and Power Limited (JSPL), has chosen Starcom Worldwide to handle their media duties for their retail brand, 'Jindal Panther TMT Rebars.’ The agency won the account after a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs. 15 Crores.

The Gurgaon office of Starcom worldwide will handle traditional media planning and buying for the client.

Jindal Steel and Power Limited (JSPL), one of India's primary and integrated steel producers, is one of the most respected brands in the B2B steel market in India. As housing in the country grows exponentially in the recent years, the company has envisioned the opportunity to foray the retail market with the launch of Jindal Panther TMT Rebars.

On the Win, CEO of Starcom MediaVest Group India. Mallikarjunadas CR said "We’re looking forward to this partnership with JSPL.Our team in Gurgaon is strong, and we'll be able to work hand in hand with JSPL to devise creative and engaging human experiences for their consumers.”