SVG Media retains leadership position for second consecutive month
SVG Media, previously known as Tyroo Media retained its leadership position for the second month in a row with 27.903 million unique visitors. As per the latest Comscore numbers, SVG Media (including all entities: Tyroo Direct, Tyroo Audience, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion and the largest Indian display ad-network that reaches out 42% of the internet audience over a 3 monthly average.
Comscore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media’s portfolio apart from display.
The average daily visitors and total page views for SVG Media stand at 2.6M and 726MM respectively. SVG Media not only has a significantly higher reach than that of other Indian ad-networks for November 2012 but also the highest 3 month average reach in the Indian Display ad ecosystem.
SVG Media’s audience break-up includes 60% male and 40% female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76% of SVG Media’s audience reach comes from the age bracket of 15 – 34yrs, giving an advertiser the liberty to target a wider set of audience or to choose the most appropriate mix of internet audience that they would like to tap.
Comscore Media Metrix monitors only the online activities of individuals within a universe, defined as those aged 15+ who have accessed the internet from either a home or a work computer in the past 30 days. Comscore does not monitor internet usage activities that are undertaken from an internet café or other public/shared computers.