Syska rolls out ‘Syska Wali Diwali’ Sale for the festive season

Syska Group has announced a mega festive bonanza sale, ‘Syska Wali Diwali’ with the objective of offering attractive discounts to consumers on Syska’s website. The huge Diwali sale started October 22, 2021 onwards and will go on till November 5th, 2021. 

‘Syska Wali Diwali’ Sale is curated keeping in mind all the people are looking out to celebrate Diwali with a gusto. Be it grooming kits and styling products for Diwali parties or lighting up your homes with smart bulbs and lights for friends & family or gifting a smartwatch to your loved one, this sale has something for everyone.

The sale is set to unlock the biggest discounts of the year with up to 80% off on several products along with ‘exciting deal of the day’ offers where a few products which are on sale will be at an additional discount for that day. Get products such as 9W Led bulb packs, smart bulbs and smart plugs worth Rs. 3590, Rs. 1999, Rs. 2599 for just Rs. 649, Rs. 449, Rs.849 respectively. Personal care grooming and styling is another high demand category where several trimmers are at 50% discount and women’s styling tools as well at extremely sweet price points during the deal of the day!

As Syska believes that the majority of their target consumers are active on social media platforms, the brand has collaborated with several influencers from across genres like lifestyle, comedy, interiors and architects. The list includes model/actor Rohit Khandelwal and a young & renowned Bollywood actress will also be a part of these collaborations. Syska has also collaborated with several interior décor influencers to showcase the comfort of using Syska products at home including a popular interior & architecture influencer Ananya Bhattacharjee. They will all be creating beautiful reels guiding people on how to decorate their homes using Syska lights. As a part of the influencer campaign, consumers will get an opportunity to win benefits on the purchase of the products through custom discount codes. Through such collaborations, the brand aims to forge a stronger connection with the Indian heartland audiences and enhance the reach and credibility of Syska's products.

Syska Group's Executive Director Gurumukh Uttamchandani  said: “We introduced 'Syska Wali Diwali’ Sale to offer a comprehensive bouquet of festive offers for our consumers to make shopping convenient and affordable. We are confident that this festive season will restore people's festive spirits, followed by increased spending, driven by a confluence of pent-up demand and an optimistic prognosis for economic return. Through this offer, our core objective is to offer our pan India consumer base an opportunity to purchase Syska products at the best price points through our D2C platform.”

Syska is targeting a 3-5X jump in traffic and sales through the Diwali sale. Syska is confident that this festive season will bring in the much-awaited festive cheer towards an upward growth trajectory. To make the bumper Diwali offer by Syska even more special and exciting, the brand offers free delivery on all orders.