Babita Baruah

Women are the most significant market opportunity on earth and are principal shoppers in both consumer and business markets. The role of women as....

Fair & Lovely to Glow & Lovely, Dunkin Donuts to Dunkin, Kraft and Heinz to KraftHeinz, UrbanClap to Urban Company, Hutch to Vodafone –....

Some companies go through several iterations of rebranding before they get it right and some don’t change their corporate identity for decades.....

The COVID-19 crisis has disrupted the economy and businesses in ways that no other global event has ever done. It has led to a VUCA (Volatility,....

We, at Adgully, have always saluted and honoured women managers and leaders across diverse fields. Women leaders bring their own individualistic....

Adgully’s last Twitter Chat of 2019 aptly looked back at the developments, events and trends that shaped the decade gone by. The discussion was....

Adgully is organising its final Twitter Chat for the year and for the decade. 2010-2019 has been an important decade in media and advertising with....

Ashish Bhasin, Vivek Bhargava, Babita Baruah, Rahul Pansare and Uday Sodhi crystal-gaze into the New Year and highlight the trends that they see....

Babita Baruah, Managing Partner, GTB India, made a strong case for gender equality in the workplace as well as all spheres of life in her address on....

The two-day disruptive marketing, communications and technology conclave – Zee Melt 2018 – concluded on a high note yesterday (May 31).....

There has been an outpouring of grief and tributes for Ranjan Kapur, Chairman WPP India and former Managing Director Ogilvy India who passed away on....

Anita Nayyar, CEO - India & South Asia, Havas Media Group, and Babita Baruah, Managing Partner, GTB India (WPP), crystal-gaze into the year ahead....