Tata Consumer Products elevates Sagar Boke

Tata Consumer Products has elevated Sagar Boke elevated as Head, Customer & Shopper Marketing, Foods and Beverages according to an update on his LinkedIn. In his new role, he will lead the customer and shopper marketing for the integrated business with brands like Tata Tea, Tetley, Tata Salt and Tata Sampann.

His mandate is to create a cutting-edge sales function that drives retail expansion, activates brands in trade and builds future ready processes. He used to head marketing for the foods business.

Boke has almost two decades of marketing experience with stints at Dabur, Godrej Consumer Products, Cavin Kare, Bunge and Tata Chemicals. After a three-year stint at Tata Chemicals he left as head of marketing, consumer products business and business head, spices and moved to Tata Consumer Products.

A business leader with core experience in FMCG sales and marketing, he completed his MBA in Marketing at Jamnalal Bajaj Institute of Management Studies.