Tata Housing Celebrates La Tomatina festival on Facebook

La Tomatina, the famous tomato fight festival held in Bunol, Spain on the last Wednesday of August begins today. Party seekers from all over the world flock to the town of Bunol to in which participants throw tomatoes and get involved in the tomato fight purely for fun. Their weapons are tomatoes and their enemies are everybody. Inside the tomatoes fight all turn red.

 

Tata Housing brings this fun live on your screen through a Facebook application and invites all to be part of this festival virtually by clicking on this link: https://bit.ly/THLaTo. The La Tomatina application on Tata Housing’s Facebook page offers choice of 7 tomatoes with various attributes such as Super Cool, Adorable, Stylish, Well-Travelled, Peppy, Celebrity and Cosmopolitan. So you can splash the most suited tomato on your friend and color their Facebook Wall Red. Friends also have an opportunity to take revenge and hurl back a tomato that suits your friend.

 

Mr. Rajeeb Dash, Marketing Head, Tata Housing Development Company, says, “We wanted to bring in the Mediterranean feel of our La Montana project at Talegaon, not only through the architecture and design but also bring in some lifestyle of Spain. This app will allow people to experience the La Tomatina festival virtually and have some fun. It also helps in developing your own community.”

 

He added “Tata Housing has always been on the fore front when it came to innovation in marketing and have been the most innovative marketer in the realty space on all media platforms and social media has been our most favored space.”

 

The Connect

 

Tata Housing is developing a township project called La Montana in Talegaon, which is based on the theme of Mediterranean lifestyle of Spain. La Montana is strategically located near Pune, in the lush green landscape of Talegaon, with the hills of Lonavala as its neighbours. Which means peace and convenience have finally found an address where they can coexist.

 

Designed by reputed international architects F+A of the US, La Montana is distinctively Mediterranean in its style. Starting with the terraced land, the buildings feature porticos, classic arches, cut stone facades and terra-cotta railings. Even the materials used - stone, red roof tiles, wrought iron and stucco - owe their origins to Mediterranean architecture.