Tata Sky to tap new markets by lowering Set-Top-Box prices

Tata Sky, India’s leading content distribution platform has now reduced set top box prices by Rs. 400/- on its standard definition (SD) and high definition (HD) Set Top boxes. The objective is to make Tata Sky available to a larger set of audience residing across the many untapped corners of the country. Tata Sky SD and HD Set Top boxes will now be available at Rs. 1600/- and Rs. 1800/- respectively. With this initiative Tata Sky aims to achieve the objective of ensuring every family across India has access to a plethora of digital quality channels & services.

The set top box with the new price is now available at local dealers and retail stores across towns and villages in India.  The customers get to choose from a variety of tailor-made packs, a-la-carte channels and bundled combo offerings with the flexibility to add and drop desired channels. Tata Sky has achieved new benchmarks in customer service (with 12 language call centres), pioneering technology (Recorder, 4k Set top box, Tata Sky Binge) and over 600+ channels & services for subscribers to enjoy.

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