Tata Starbucks introduces ‘A SIP OF INDIA’

TATA Starbucks has unveiled a special-edition India-themed mug - ‘A Sip of India’, inspired by vignettes from life across the country, capturing the vibrancy of our rich cultural tapestry. Imagined and designed by illustrator and designer, Reshidev RK, ‘A Sip of India’ is a colourful, creative brew of all the little juxtapositions that make India…well, India! From the old-world magnificence of the Gateway of India, Mysore Palace and Qutub Minar, to modern wonders like the Bandra-Worli Sea Link and the Howrah Bridge and the glorious simplicity of lush paddy fields, serene lotus ponds and a dancing peacock – the motifs are laid out in a miniature-style setting, around signature Starbucks ceramic mugs.

Speaking about the launch, Deepa Krishnan, Chief Marketing Officer at TATA Starbucks said, “We're absolutely thrilled to present ‘A Sip of India’ – our design ode to the colours, sights and scenes from across the country. Over the last ten years, Starbucks has welcomed customers across 47 cities through its doors in India. While we remain focused to present the best coffee from around the world to coffee-lovers here, our in-store experience is inspired by the cities and communities we are anchored in. ‘A Sip of India’ is a tactile tribute to the cultural diversity that greets each of us as soon as we step into a Starbucks store. At TATA Starbucks, our commitment extends to nurturing the potential of our nation's youth. By collaborating with Reshidev, we are delighted to be able to capture the essence of India through a modern, colourful lens.” 

*The "Sip of India" mug priced at INR 900, will be available in all Starbucks stores across India starting August 15, 2023, which also marks the 76^th Independence Day of India.

India currently constitutes one of Starbucks fastest-growing markets globally. Having celebrated its 10th anniversary in India last October, TATA Starbucks currently operates 347 stores in 47 cities across the country, with the support of 4,200 dedicated, green-aproned partners.