The Brand Saloon Wins Digital Duties For HeyTaxi

The Brand Saloon, a digital marketing agency has bagged the digital duties for HeyTaxi, Mumbai's first bike taxi service operating between Dadar and Colaba. The Brand Saloon has won the digital mandate for the company which works on a unique concept and uses an Android and ios-based app to avail the service.

The Brand Saloon will help the company in executing the campaign on social media, will be involved in ideation of concepts, SEO, SEM (various platforms for online and social media) and will also look at creating engagement with consumers to enhance their visibility and use their services.

HeyTaxi is a new concept where two wheeler riders are connected with commuters and the service has already helped ferry more than 500 people. The never ending queues and traffic have become a daily part of Mumbai and hence, HeyTaxi’s #rideshare service comes as a relief to the stressed commuter by helping him take that spare seat behind the two wheeler rider. An additional service #instacourier helps make real time delivery (documents and parcels upto 5kgs) within the city possible and convenient.

On this occasion, Jayesh Khandor, CEO, TBS, said, “HeyTaxi is a new urban concept which will help commuters and young students zip through the traffic. We are pleased to work with a young start-up like HeyTaxi at a time when so many start-up companies are coming up with varied unique concepts to break through the cluttered market. Their concept is pretty innovative and we hope to do some path-breaking work for them by delivering a robust digital media framework that yields great results for the brand.”

Joining hands with TBS, Manoj Maheshwari, CEO, HeyTaxi, said, “We are happy to have The Brand Saloon as our digital partner and are confident on their ability to take HeyTaxi to the next level through innovative consumer engagement campaigns. I am sure the team will be able to leverage their depth of knowledge and expertise in creating rich content for the brand across various platforms in the digital space.”

The Brand Saloon handles clients like Red Bull, Neeta Bus, Seven Hill Hospital, Hub Town, Organic Garden, Sanjeev Kapoor’s Wonder Chef, Power House Gyms, Sealed Air, Anmol Jewellers etc amongst others.