The Giant Wheel Fest gets an overwhelming response

Sony YAY!’s The Giant Wheel Festival in Mumbai, opened the first weekend with anastounding turn out of close to five thousand people. The event is expected to witness a footfall of over ten thousand people through the week, until its finale on the 11^th of June.

The festival is a ticket to celebrate the endless excitement and adventure with the YAY! toons, for its audiences through an immersive interaction with their favourite YAY! toons and engage in fun thematic experiences that are planned at the event. Not just this, audiences also get to meet and interact with popular celebs like Karishma Kapoor, Kishwar Merchant, Mahi Vij etc., along with their favourite superhero – Spiderman.

With such a great response for the Giant Wheel Festival at the Dublin Square Phoenix Marketcity - Mumbai, the first weekend of the festival proved to be a great success.

Sujoy Roy Bardhan – Marketing, Communications & OAP Head Sony YAY! –

“We curated The Giant Wheel Festival with an objective to further build the experience of ‘Happyverse’ for kids. With kids and families turning up in overwhelming numbers to experience the festival, we are looking forward to having the same excitement through the coming weekend.”

Mayank Lalpuriya, VP Marketing at Phoenix Malls, stated –

"We are thrilled with the response we received on the first weekend of The Giant Wheel Festival. At Phoenix Marketcity, our constant endeavor is to create unparalleled experiences for children and families. It brings us great joy to collaborate with Sony YAY! on this immersive and exciting project.”