This festive season Sony YAY! unveils multi genre & platform extravaganza

Sony YAY! has consistently captivated millions of young fans across the country through its multi-genre content offerings with engagements across Multiple platforms and Multiple Screens. Its multi genre offerings makes it the preferred destination for kids, solidifying its position as a leader in the industry with a weekly reach of over 12.3 million viewers in HSM urban markets.

The channel continues its commitment to delivering a diverse lineup of multi-genre content this festive season. Young audiences can look forward to an exciting blend of brand-new shows and fan favourite YAY! classics that span across chase comedy, family drama, anime and many more.

1. "Oh my Lallan" - A heartwarming chase comedy series features Lallan, a lovable stray dog on a quest for food, as he encounters cunning house pets.
2. Ninja Boy Rantaro – A brand - new anime series that follows the adventures of Rantaro and his friends as they embark on ninja training.
3. "Honey Bunny Ka Jholmal" - The channel's longest-running pet comedy primetime show, featuring non-stop banter and witty jokes presented by the OG Jholers.
4. "Oggy and the Cockroaches" – The show will star the nation's foremost animated character and the ultimate YAY! showstopper, Oggy, the blue cat. This series promises to offer a fresh and exhilarating take on the classic chase, all thanks to his relentless arch-nemeses, the clever cockroaches.

Sony YAY! remains at the forefront of innovation with its commitment towards a multi-screen approach. In a groundbreaking move in the category, the channel introduces, an AR game – "Oggy and the Cockroaches.” this game promises oggy fans an experience like never before. The game developed in collaboration with Superfan Studio allows young audiences to immerse themselves in Oggy's world, setting a new entertainment standard that has the potential to revolutionize how audiences interact with their favourite shows.

Comments:
Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!   

“At Sony YAY!, our mission is to continuously redefine kids' entertainment by delivering fresh storylines, toons, and immersive experiences, across multiple platforms. The 'Oggy and the Cockroaches' AR game showcases our commitment to delivering unparalleled, inspiring adventures for the kids who have shown love to our beloved characters.”