The NBA and Sportradar announce expansive multiyear partnership
The National Basketball Association (NBA) and SportradarGroup AG (NASDAQ: SRAD), the leading global sports technology company creating immersive experiences for sports fans and bettors, today announced an expansive multiyear partnership agreement that will see the NBA, Women’s National Basketball Association (WNBA) and NBA G League use Sportradar’s global and wide-ranging capabilities to grow U.S. operations, increase their international footprint and drive fan engagement. This new partnership begins with the 2023-24 NBA season and provides the NBA with an equity stake in Sportradar.
This agreement with the NBA, WNBA and NBA G League maintains Sportradar as theexclusive provider of NBA data worldwide that will help fans across the globe engage with thethree leagues. Sportradar will continue to be both the authorized global distributor of officialNBA and WNBA betting data and the distributor of live game video that is available tointernational sports betting operators for fans to experience in real time.
In addition, the new relationship includes expanded distribution rights regarding the use of playertracking data. Sportradar will also establish a dedicated team to innovate and transform the fanexperience. This will include utilizing data to create a deeper understanding and appreciation ofthe game, developing new data products to enrich fan engagement, and revolutionizing how sportsbetting data is utilized by betting operators and media partners.
“We are delighted that the NBA has chosen Sportradar as the Official Partner who can supportthe global popularity and explosive growth of the game,” said Carsten Koerl, global CEO,
Sportradar. “Basketball is the largest U.S. sport in the world by popularity and, as a marketleader, we are best positioned with the technological expertise and industry relationships to helpthe NBA entertain fans globally.”
Continued Koerl: “We believe that this agreement will generate significant revenue andcontribute to Sportradar’s profitable business and continued growth. The remaining time left onthe existing deal, and this new multi-year agreement, gives us significant runway to partner withthe NBA and develop exciting solutions across our teams, betting and sports entertainmentverticals.”
“Sportradar has been a terrific partner as the league has navigated its exploration into the globalsports betting landscape,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming &New Business Ventures, NBA. “As the market matures, we are thrilled to extend our partnershipwith Sportradar to utilize data and insights to create new fan experiences and innovate around theNBA globally.”
This deal extends a relationship that began in 2016, when Sportradar and the NBA announced amultiyear partnership, which made Sportradar an Official Provider of Real-time NBA LeagueStatistics.
The NBA and Sportradar will continue to collaborate on best-in-class practices to protect theintegrity of games, which includes the use of Sportradar’s Universal Fraud Detection System(UFDS) to monitor global betting activity and trends worldwide.
Over the course of 2021, Sportradar has signed data rights deals with leading leagues andgoverning bodies across five of the most popular global sports, including Union of EuropeanFootball Associations, International Tennis Federation, International Cricket Council, theNational Hockey League and the NBA.