The Small Big Idea bags social media mandate for Big Magic

Recognized to handle some top notch brands in the industry, the renowned digital agency - The Small Big Idea’ adds another trademark under its hat. In a recently conducted multi-agency pitch, TSBI won the social media mandate for the compelling variety entertainment channel BIG Magic.

With the channel’s reposition stratagem and a robust line-up of their upcoming shows, TSBI will give a broad view to the networks social media movement through its ingenious thoughts. With its unique, innovative and interactive campaigns the agency will engage the audience with its inventive updates and trivia which will give them insights of BIG Magic’s exhilarating shows. With their ground-breaking strategy and creative communication approach, The Small Big Idea will strike a chord with the readers.

Commenting on this association, Harikrishnan Pillai, Co-founder of The Small Big Idea says, “We have been handling entertainment brands since inception, but this one’s different. Male and kids-centric GEC is a unique proposition and it opens up a whole new dimension to driving social media conversations. The content on the channel has great potential to be a better rendition of itself on social media. We are excited to co-curate interesting content properties with Big Magic, who have a gene-code that naturally supports structured experiments.”

Commenting on this association, the spokesperson from BIG Magic said, “BIG Magic has a strong foothold in the fast-growing digital space with its creative promotional content. With an aim to provide more riveting and engaging content to its audience, the channel has associated with one of the recognized digital agency in the industry – The Small Big Idea. With a robust line-up of shows coming up, TSBI will handle the social media activities of the brand which will raise its visibility among viewers on a digital plinth.”