Theme of AdAsia New Delhi 2011 announced

The Chairman of AdAsia 2011, Madhukar Kamath (Group CEO & Managing Director ' Mudra Group), today announced the theme ofAdAsia 2011 summit to be held in New Delhi from 31st Oct. to 3rd Nov. 2011. Kamath unveiled the theme, The New Certainty. This theme reflects the evolving dynamicsof a fast changing communications world .Also present on the occasion were Co-ChairmenAdAsia 2011 Ashish Bagga (CEO, Living Media India Ltd), Dr. Bhaskar Das (Executive President, The Times of India Group) and Uday Shankar (CEO ,STAR India Pvt Ltd.)

The AdAsia 2011 logo symbolizes rich multi-cultural motifs on textile from various regions in Asia, a seamless patchwork quilt, blending into one another to compliment the concept of fluidityyet togetherness, thus weaving in a new certainty in a dynamic visual language.

Commenting on the overall direction of AdAsia 2011, Kamath said, "Marketing is dead, engagement is in. Similarly, trust is dead, excitement and edginess is in. Uncertainty is the new certainty. Brands are on an experimental spree through multi-layered communication channels right from Twitter, Facebook to mobiles and micro-blogging as the new evolving channels. Mastering this ever-evolving operating environment and its impact on business is gaining critical significance to long-term sustainability. We believe that AdAsia 2011 will not only chronicle thechanges but also provide a glimpse of impending opportunities and challenges.

Kamath also announced the Advisory Board of AdAsia 2011. The Advisory Board is chaired by Anand Mahindra (Vice Chairman & Managing Director, Mahindra & MahindraLtd). The Board comprises of industry leaders & CEOs such as . Aroon Purie (Chairman & Editor in Chief, The India Today Group), Kurush Grant (Executive Director, ITC Ltd), Manu Anand (Chairman & CEO Designate - India Region, PepsiCo India Holdings Pvt. Ltd), Nitin Paranjpe (CEO & Managing Director and Group VP, South Asia, Hindustan Unilever Ltd), . Piyush Pandey (Executive Chairman & Creative Director, South Asia, Ogilvy & Mather Ltd), Raghav Bahl (Founder & Editor, Network 18 Media & Investments Ltd),. RavindraDhariwal (CEO, Bennett Coleman & Co.) and Ms. Vinita Bali (Managing Director, Britannia Industries)