This Diwali, Cadbury Celebrations brings families together with #BadiFamilyBadiDiwali
This Diwali, Cadbury Celebrations adds a gleam of happiness to your festivities with the launch of its latest campaign #BadiFamilyBadiDiwali. Rooted into the nuances of the Indian culture and tradition, this latest campaign throws lights on the joy of celebrating festivals with your family to create memories that will last you a lifetime.
Commenting on campaign, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said, “Over the years, Cadbury Celebrations has become synonymous to festivities in India. With an aim to reinstate the joy of gifting, we are encouraging the audience to celebrate festivals and share delightful moments with their loved ones because happiness shared is happiness multiplied. In this era of technology, through our campaign we are promoting that the true spirit of Diwali lies in celebrating with family. Linking in with the Cadbury Dairy Milk Generosity Campaign, the campaign and the digital film, brings alive the acts of generosity through family togetherness, that makes our festivals full or warmth and renewed good feelings amongst relationships far and close”
As part of the campaign, the brand encouraged people to share portraits of those special moments spent with their big family on social media with the hashtag #BadiFamilyBadiDiwali and win the opportunity of it being featured as an outdoor advertisement. The brand received entries from across India through Facebook & Instagram. ‘Kishan’ family - New Delhi was chosen as winner, as the BADI India family with most number of members in the photo. They will be featured in the Cadbury celebration outdoor ad. A campaign video has been shot and will be amplified on digital platforms