This IPL Season Upstox As Part of ‘StartKarkeDekho’ Campaign

Upstox (also known as RKSV Securities), one of India’s largest online investment platforms, this Indian Premier League (IPL) season as part of #StartKarkeDekho campaign has launched three new TVCs that depict investing through Upstox is simple and seamless. 

The goal of the campaign is to encourage more Indians to invest and convey that investing is easy with Upstox. The three TVCs emphasize that even though some tasks in routine life may seem tough, investing with Upstox is as simple as it gets. The three protagonists of the videos are seen struggling with basic tasks but are pros when it comes to investing via Upstox. The three TVCs showcase the new suite of features added on Upstox’s new platform and its intuitive design makes discovery and picking of stock easy. It propagates to invest smartly with the help of curated lists and personalized news.

The campaign video is available on YouTube in (Hindi) and on television in 12 different languages (Hindi,  English, Tamil, Marathi, Telugu, Kannada, Bengali, Gujarati, Malayalam, Oriya, Assamese, and Punjabi).