This Mother’s Day, Burger King satiates the Mother of All Cravings

When an expecting mother gets unexpected cravings, things get out of hand. Everything starts to look like food, and everyday objects imaginatively, turn into food items. It’s not just the cravings, it's the irresistible craving that hits. Taking insights from this, Burger King India has launched #TheMotherOfAllCravings Campaign, with a unique twist to fulfil the ‘to be mothers’ intense cravings. The campaign has been conceptualised by Famous Innovation.

Honouring our favourite people in the world, the Mother; the campaign aims to engage expecting mothers, and will be rolling out a social media contest on Instagram and Facebook. The contest will go live today, and will last until Sunday, 8th May. To participate in the campaign, the ‘to be Mommys’ just need to click a picture of things that remind them of food; upload it on Instagram/ Facebook, and tag @burgerkingindia. Each such expecting mother will be rewarded with a coupon code, which can be availed to get a free Whopper.

Speaking about the campaign, Mr. Kapil Grover, Chief Marketing Officer at Burger King India, said, “At Burger King, we have always adopted a unique approach to connect and engage with our guests. On the special occasion of Mother’s Day, whilst everyone celebrates existing mothers, we based our insight on mothers-to-be. The process of becoming a mother is life changing for mothers-to-be. We wanted to celebrate the emotion and happiness of an expecting mom. The campaign aims to reward the imaginative streak and meet the cravings of an expecting mother in fun and creative manner.”

Mr. Raj Kamble, Founder & CCO, Famous Innovation, said, “Mother’s Day is a beautiful occasion but tends to get crowded with typical communication. Burger King always has a unique take in their campaigns and we are happy to centre this Mother’s Day campaign around to-be mothers. With an insight based on the realities of being a to-be mother to integrating the Whopper as the solution for their cravings, we hope that all to-be-moms enjoy this unique piece of content.”


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