Times Network's Movies Now 2 channel goes on air today

Times Network has announced the launch of its latest English movie channel, Movies Now 2, which will offer young movie buffs stylish, edgy, fast-paced, new-age, premium content in SD and HD. This is the fourth English movie channel from the network after Movies Now, Romedy Now and MN+.

Sporting the tagline ‘Hollywood’s Wildchild’, Movies Now 2 will have stylised content, right from a new identity and on-air look to an interesting library that includes some of the most high profile and appropriate titles across genres that are universally celebrated by youth.

The channel will not only showcase great titles, but will also package them in interesting on-air properties like ‘Moviegasm’, ‘Swag Nights’, ‘BAE Love’, ‘2wisted’, and ‘Thug Life’, among others.

Famous Innovations is working on the campaigns for Movies Now 2, while the new identity and on-air look has been designed by Times Network’s in-house team.

Commenting on the launch, Vivek Srivastava, Senior Vice President & Head, English Entertainment Cluster, Times Network, said, “We are excited and pleased to launch Movies Now 2. There was a niche that was available to us for Movies Now 2 and capitalising on the same, we created a platform that caters to ‘Cinema of Tomorrow’. The channel has been honed and shaped for the free-spirited, opinionated, rebellious and engaged youth looking for adventure, edgy and new-age stylised cinema. Movies Now 2 is an all new Hollywood English channel experience for young India which is Sexy, Stylish and Smart. The channel will be aired from June 24, 2016 and will be available across leading cable and DTH platforms. We are confident that Movies Now 2 will add immensely to viewer and advertiser numbers and pleasure.”

Srivastava further said, “Consumer needs have been changing over the years, and in the past five years the needs have undergone a change in massive ways. India is on a high aspirational curve, and TV audiences across markets are familiar with the best of international world-class entertainment. We believe that consumer segmentation and brand differentiation will lead the way in the years to come as we expect this segment to only swell and get more dominant. The success of MN+ and Romedy Now are great testimonials of ever evolving consumer needs and Movies Now 2 will be an exciting addition to the bouquet.

Besides showcasing popular movies like ‘Hangover III’, ‘Kick Ass 2’, ‘Bangkok Dangerous’, the ‘Oceans’ series, ‘R.I.P.D.’ and ‘21’, to name a few, the channel will also premier a series of new age titles like ‘Sin City 2’, ‘Hot Pursuit’, ‘3 Days to Kill’ and ‘Poltergeist’, among others.