Times of India gets into Nokia Ovi store!

The Times of India and Nokia today announced the launch of The Times of India App on the Ovi Store, Nokia's immensely popular mobile application store. India's most widely read Indian mainline newspaper will now be available at the tap of the fingertip to readers in India and across the globe on their Nokia devices, while on the move.

Free to download from the Ovi Store (www.store.ovi.com), the TOI App provides an attractive yet intuitive user experience and covers all requirements of avid news readers across ages, across geographies. The application will serve as a one-stop access and will allow users to catch up with the latest and unrivalled coverage of national and international news, business, politics, city, sports, entertainment, lifestyle, health, science and technology.

The TOI application supports both portrait and landscape orientations and also advanced gestures such as scroll and swipe. The app allows users to change the font-size on the fly for easy reading or share it via Facebook, Twitter, sms or email. To make it easier to follow the top updates, the high utility, auto update widget feature enables the app to sense when it needs to be updated, and does so, without the intervention of the user.

Rishi Khiani, CEO, Times Internet Limited said, "We are excited to launch The Times of India app for Nokia smartphones. This partnership is an important and strategic one for us as both brands lead their respective segments globally with India being a significant contributor to their overall businesses. With this app millions of Nokia owners across the globe will be able to access news on the move, updated on the hour, with The Times of India".

Viral Oza, Director, Marketing Nokia India, said, "Mobile users everywhere are consuming more and more content daily from their mobile devices. Our partnership with Times of India is a big step towards providing readers easy and simplified access to news from their mobile devices. Times of India's unique content and Nokia's unparalleled reach now offer readers the chance to be completely up to date with news from India and the world, no matter where they are."

The Times of India app for Ovi Store had been created by MobiMonster, a Delhi based developer firm and part of the vibrant Nokia developer ecosystem. A long term and key partner for Nokia in India, MobiMonster specializes in developing consumer centric apps for the Ovi Store across Nokia's platforms and devices. MobiMonster has created a wide array of mobile applications to cater to the end user, ranging from personal productivity to ecofriendly apps to travelling solutions on the go. Their applications are built to ensure that they use the minimal memory and efficiently allocate resources for the purposes of querying online and retrieving data.

"India has the largest and most vibrant pool of qualified mobile developers in the world. As the Internet is entering into the core of mobile experiences and with traditional media moving to connected devices like smartphones, media tablets and eReaders, we see unprecedented opportunities for Indian mobile developers in shaping more immersive experience for consumers. Our goal is clear, and that is through the vibrant Nokia developer ecosystem to make it effortless for our partners to create and market highly appealing, relevant applications that consumers globally will find indispensable," added Oza.