Mahindra Lifespaces launches Carbon Calculator to drive awareness

Amidst the escalating challenges of global warming and climate change, there is an unprecedented need for united action. The power of individual commitment to a larger cause stands as the key to a sustainable future. Today, Mahindra Lifespaces announces an initiative to raise awareness about factors contributing to climate change. By highlighting the impact of individual carbon footprints, the company aims to inspire collective action. For instance, one hour of scrolling on social media adds ~70g of carbon to one’s footprint, while a ten-minute longer hot shower contributes about 2kg.

In this light, Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development arm of the Mahindra Group, introduced a Carbon Calculator. Designed for user-friendly interaction, the Carbon Calculator allows individuals to assess their carbon footprint based on factors like food, transport, and power consumption. With a process taking less than 5 minutes, users receive a clear and accessible graph illustrating their carbon impact. This initiative marks MLDL's commitment to empower individuals with the knowledge needed to drive change towards a greener and more sustainable future.

Viral Oza, Chief Marketing Officer, Mahindra Lifespace Developers Ltd., said, "At Mahindra Lifespaces, we recognize the significance of every individual’s contribution in the battle against climate change. Our goal is to highlight the environmental impact of everyday actions and instigate positive changes in daily habits for a sustainable future. Through the accompanying contest, we aspire to transform sustainable living into an engaging and informative experience. This competition presents an exciting opportunity for participants to win a green home while encouraging actions that contribute to a greener future."

The announcement of this initiative came in the form of a tweet from Mr. Anand Mahindra and Dr. Anish Shah. The grand prize for the contest is a green home worth Rs 1 Cr at the newly launched project in Kandivali East, Mahindra Vista. The result from the Carbon Calculator should inspire individuals to take a meaningful step in reducing their environmental impact and contribute to building a better world for future generations.

With all projects certified environment friendly, Mahindra Lifespaces has a 100% Green portfolio since 2014. The company is working towards carbon neutrality by 2040 and actively supports research on green buildings tailored to climatic conditions in India. Mahindra Lifespaces has also announced a commitment to build only Net Zero homes, 2030 onwards.