Timex launches new campaign ‘Khushiyon ki Ghadi’
Born from the vision of “great design and quality for every Indian”, Timex India, launched its new brand - TMX recently to expand its footprint in the mini-metro cities. The new TMX watch is positioned as an affordable gifting option for consumers. Furthermore, Timex kick-started its digital campaign for TMX - ‘Khushiyon ki Ghadi’ to connect with its audience through a heart rendering film on its social platform. Timex is proud to announce its new brand ambassador - Indian cricketer Suresh Raina, who is an embodiment of hard work and dedication in its true essence.
Cricket is a sport that every Indian connects with and who better than one of the most reliable middle order batsman of Indian International cricket team, Mr. Suresh Raina to launch brand TMX which resonates with performance, durability and quality. To celebrate the power of mini-metros, TMX is available in some states across India. Timex believes that Suresh Raina is an exemplary example of craftsmanship at its best, from a journey spanning across domestic tournaments and the Ranji trophy, to becoming a renowned international cricketer as part of the winning Indian cricket squad on two occasions, ICC T20 and ICC World Cup, moreover winning Indian Premier League 3 times. With Suresh Raina on board, Timex hopes to reach out to and win the love of even more Indian households.
Deploying the precision of Japanese movement, the new TMX watches serve as ideal amalgamations of unmatched quality, attractive design and impeccable service. Positioned for special occasions, the TMX range of watches are available in 75 different models in the price segment of INR 725- 1495/-.
Commenting on the launch of TMX, Ajay Dhyani, Head Marketing, Timex India said “We have received an overwhelming response from our consumers and fans for our products over the years. Our aim with the TMX brand is to give the consumers a stunning and reliable watch, suitable for every occasion and especially during the wedding season. Timex is a leading watchmaking brand of passionate watchmakers, obsessed with craftsmanship and thoughtful design, we have created the TMX watches using Japanese technology that promises high accuracy and longer life. Additionally, we understand the importance of gifts as an integral part of celebrations, especially for weddings. With that thought in mind, we conceptualised our film that evokes beautiful connections between watches with weddings, real people celebrating their Khushiyon ki Ghadi.”
He further added “We are extremely excited to have Indian cricketer Suresh Raina on-board as our Brand Ambassador. Timex Group is focused to deliver products with precision and craftsmanship and working with Suresh Raina we see that these ideologies are reflected in him as well, in his commitment & performance. This synergy has us convinced that nobody could represent what we stand for better and we are delighted to welcome Suresh Raina into TMX family”
Just like how a wedding ties an individual to a lifetime worth of commitment, similarly for 165 years, Timex globally has also bound itself to a commitment to its customers with its diverse offerings, suitable for any occasion. The new brand TMX from Timex Group is not only affordable but also trendsetting and helps encapsulate all the integral moments of an individual’s life. The TMX watches will be serviced under the expertise of the Timex Group at their multifold service centres spanning across India.
Tapping into sensitive human connections, the film is a practical anecdote which stresses on how a watch is an integral part of every milestone in life. In life one experiences many milestones, and each one deserves to be celebrated with an edge. The milestone that TMX chose to curate a story around was one of the most important milestones in a person’s life – their wedding.
Manifesting Timex’s focus on design, the TMX range includes both formal and stylish looks. The attractive collection follows the universal design principles tailor made to India tastes – helping users mirror their personalities using their watches. Each TMX watch houses Japanese movement that ensures precision, durability, and reliability. The movement used in TMX has been known as one of the de facto standard watch movements in the industry, across the world.Timex aims to entwine the saga of one’s life achievements around the watches that they wear.