Titan Industries is now "Titan Company Limited"

Titan Industries Limited, India’s leading watches, jewellery and eyewear manufacturer and retailer has unveiled a new corporate identity to express and celebrate its transformation over the last 25 years. Under its new identity, Titan will now be known as Titan Company Limited. The new logo – ‘Titan Star’ was unveiled conveying the company’s commitment to drive innovation, nurture talent, create value and delight consumers by maintaining highest global standards.

Speaking on the occasion, Bhaskar Bhat, Managing Director, Titan Company Limited said “We have completed 25 years as a company and this is a good time to plan for the next phase in our journey. We were born as a single-product, single-brand company but today we have many businesses and many brands. In this age, the role of the company behind brands becomes significant as consumers want to buy from, investors want to invest in and employees want to work for a company that they trust and respect.

We wanted to create a strong platform and identity for the company to help us communicate effectively with our many stakeholders. To achieve this objective and more closely reflect the lifestyle segments we operate in, we have changed our name to the Titan Company.”

The new logo Titan Star has taken the inspiration from the tiny twinkle that the company wants to bring to people’s eyes by providing elevated experiences.

The multi-faceted form of Titan Star reflects the fact that while the company has many brands, they will always be one company. The counter-form in the center creates a ‘T’ representing the common, value-driven culture. The facets are geometrical and precise to communicate Titan’s commitment to the highest global standards in everything they do.

The new corporate identity will be soon transitioned at Titan’s existing and upcoming stores, sales and marketing collaterals, stationery, website and social media platforms.

Titan Company Limited (earlier known as Titan Industries Limited), a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery and more recently into Eyewear with Titan Eyeplus.

Today, Titan Company is India’s leading producer and retailer of watches, jewellery and eyewear, and is credited with changing the face of the Indian watch as well as the jewellery industry. Titan Company Limited had an extremely good 2012-13 and came up with an outstanding performance in a challenging economic environment.  Sales income for the year 2012-13 was Rs. 10,009.05 crores, registering a growth of 14.5% over last year.  Titan pursued aggressive growth during 2012-13 in all its businesses.  The Company invested in many strategic initiatives taking into account long term and sustainable growth.  All these backed by the talent and commitment of employees and business associates have helped Titan Industries register this encouraging growth.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing