Triller India launches new campaign #CommentBetter on Women’s Day

In honour of International Women’s Day, Triller, the AI-powered open garden technology platform for creators, today announced its latest campaign #CommentBetter. With this campaign, Triller aims to empower the female creator community by providing them with a safe and healthy environment on its platform. Triller uses Amplify.ai. for its AI-powered comment moderation system, which hides inappropriate comments containing sexual content, hate speech, spam, graphic content, etc. across social media handles. Triller also has its content moderation system, which enables the company to monitor and moderate the content on the app to ensure it adheres to its community guidelines.

Plan International Survey recently revealed new research that shows around 60 percent of women have been victims of online harassment, including abusive language and cyberbullying. In its attempt to further spread awareness on the topic, Triller will also be launching an on-platform digital video campaign on Women’s Day to highlight the importance of countering hate speech and urging other users to do the same, thus, promoting the idea of commenting better.

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Rohan Tyagi, VP Operations & Strategy Triller India said, “Cyberbullying is a major issue on social content platforms these days. Women creators bear most of this burden on such platforms and are subjected to a host of nuisance online. At Triller, we aim to create an inclusive and healthy environment for our creators to express themselves freely, and feel safe. Our team is working tirelessly to ensure that our community guidelines protect our users from such activities. With the AI prowess of Amplify.ai, we have been able to successfully implement content moderation on all of our external social platforms. With this campaign, we aim to spread awareness around these concerns and how it is very important to #CommentBetter.”

Triller’s AI-driven technology screens more than 25,000 comments every day and 7.5 million every month on social media and takes action against policy violations. According to brand data, the majority of these violations are aimed at female creators. Apart from investigating accounts when a violating video is found, agents also use proactive methods to find and action profiles that violate Triller’s community guidelines. An approximate 18 percent of the total number of comments are moderated by Triller every month for violating these guidelines. The moderation process involves actioning such accounts (~2% of total accounts) monthly and taking necessary actions.