TRMP bags SpinTV's sales mandate
Former media executive Nilesh Thakkar’s company The Real Media People (TRMP) has won the ad sales and marketing duties of the 24 hours Hindi Real Estate channel, SPIN TV (Search Property Intelligently) which will be aired in Maharashtra, Gujarat and all Middle East countries. The soft launch for the channel has already gained ground in Maharashtra and Gujarat and will see a full - fledged launch in March 2014. SPIN TV is promoted by Manish Ranch, Managing Director, Optimus Media Network India Ltd.
Speaking to Adgully on their win Thakkar said, “Now, we are officially appointed as sales and marketing partner of upcoming 24-hour real estate TV channel in Hindi, Spin TV. We are glad to announce that after working for 19 years in media for top networks like Zee, Star, MCCS, TV 9 and publishing houses like Chitralekha, Gujarat Samachar etc. we took a calculated risk to turn entrepreneur with 30 happy customers who gained earlier with us in real estate, and launched 'The Real Media People" on 18th February 2013 along with a dormant partner (partner in investment liabilities and profit).
On their completion of one year he said, “TRMP has completed one year of operations and as envisaged, we are now going one step ahead. We started with 30 media investors initially which has now grown to 105 investors including CEO’s of Hindi news channels, Print owners and business heads.”
Thakkar shared TRMP’s goals which primarily aim to become bulk buyer with top 10 builders(safe n AA++) of Mumbai and break the rate card along with minimum down payment, full white payment and no charge to investor with exit clause , to increase the investor base from 30 to 75 project wise plus in first year with full transparency and lowest rate, to deal with top level companies and owners of top builders like Rustomjee, Sheth, Ekta, Bhoomi, Kalpataru, Laxmi (Rustomjee JV) and Hub Town etc and also give 360 degrees solution for sales and marketing on news channels, regional print, outdoor and events. Lastly also to become consultant to forth coming 24 hrs Real Estate TV channel owners for Mumbai, Gujarat and Middle East countries for sales and marketing and in turn develop a rapport with the builders. TRMP also intends charging the builder for their services instead of charging their investors.
Citing the reasons for their success he explained, “We targeted top CEO’s, business heads of media agencies and FMCG advertisers and offered them our personalized service. We gave top brands at lower than the lowest market rates and also the exit option i.e. to book profit before possession and exit. As on date, 70 plus new investors including CEO’s of news channel, editors, business heads and many from top level FMCG are with us.
Their connect with top builders enabled them to negotiate and break the rate card which got them few prelaunch deals with their volume commitments. Reputed builders who lost out on their deals to Rustomjee, Sheth, etc looked to TMRP for support. Moreover past reference of top media people with whom they have lobbied in the past and who have earned in crores have contributed in promoting TRMP through the digital mediums, whatsapp and facebook.
TRMP also lobbies with investors and finds stakeholders for projects of its clients. It has collaborated with several investor lobbies to help real estate players find funds for various projects.
Investors with a minimum investment of 5 lacs have been offered big brands like Rustomjee and full transparency and lowest rates have helped TRMP build a track record.
Speaking about their future plans Thakkar informs, "We did a volume of Rs 94 crore in last one year. Now our plan is to cross Rs 150 crore buying in real estate with additional 50 investors and more than 10 crore with Spin TV this year.”
Some of TRMP’s client list includes Rustomjee, Sheth Creators DB Reality Kandivali ,Kalpataru
Ekta , Bhoomi, Laxmi(Rustomjee JV) and Hub town.
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