TTL to bring CWG'10 on mobile

Telecom service provider, Tata Teleservices Limited, has launched a Commonwealth 2010 Value Added Service portfolio for all its customers across the Tata DOCOMO, Tata Indicom and Virgin Mobile brands. The service ensures extensive Commonwealth Games information dissemination to subscribers, with real-time updates, happenings, alerts, results, interesting facts and much more.

Tata Indicom customers can access four services”Commonwealth Games on SMS, Commonwealth Games Zone, Commonwealth Games Radio and Commonwealth Games Theme as Welcome Tune. Tata DOCOMO customers can avail four services”Commonwealth Games on SMS, Download of Commonwealth Theme Songs by AR Rehman and Kailash Kher as My Song & CRBT, Commonwealth Games on Radio and a Special Zone on the Tata DOCOMO Dive In portal. Virgin Mobile customers can avail three services”Special SMS Pack, CWG Special Tring Tunes and CWG Special Zone on the vBytes Portal. These services are applicable across all operating telecom Circles, and each mobile brand will offer differentiated services to both pre-paid and post-paid customers.

"The fact that our country is hosting the XIXth Commonwealth Games is a matter of national pride for us. We are delighted to announce this association with the Commonwealth Games”with the introduction of a dedicated VAS portfolio that offers information, entertainment, facts, etc. on CWG 2010," said Deepak Gulati, Executive President of the Mobility Business Division, Tata Teleservices Limited. "All TTL customers”be they on the Tata Indicom, Tata DOCOMO or Virgin Mobile network”can access these differentiated services, at any point, on the fly. We have always encouraged the usage of VAS by providing innovative offers and services for our customers. The wide portfolio of VAS offerings caters to the interests of every segment, be it youth, housewives or working professionals," he added.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing