Turner partners with Tata Sky, CN gets into 'Active Wizkids'

In line with Turner's "anytime anywhere" entertainment strategy, the company today announced a first-of-its-kind strategic content partnership with Tata Sky, India's leading DTH service provider, to offer a linear branded block from India's number one kids' channel, Cartoon Network. Called CN+ the linear branded block will reside in ACTVE WIZKIDS as part of Tata Sky's ACTVE services. Tata Sky subscribers can enjoy CN+ daily from 6:00 AM to midnight. CN+ will offer viewers popular Cartoon Network originals such as Ben 10, The Powerpuff Girls and globally iconic shows like Tom & Jerry, The Flintstones, Scooby Doo and Looney Tunes amongst many others. Each day of the week will be dedicated to one of these hit Cartoon Network shows with multiple episodes.

In addition to Cartoon Network content, Actve Wizkids on Tata Sky will also feature the "makes" of M.A.D. (Music, Art and Dance), POGO's award winning and hugely popular arts show where fascinating educational activities are presented in a step by step, do-it-yourself format. Shortly, interactive games with characters from hit shows such as Ben 10, Tom & Jerry, The Powerpuff Girls and Scooby Doo too will be made available on this platform.

Sharing details of the partnership, Siddharth Jain, Vice President & Deputy General Manager, Distribution & Business Operations, South Asia, Turner International India Pvt. Ltd, said, "These are exciting times for the industry with innovations on content delivery and consumption in digital platforms, designed to entertain consumers like never before. We are happy to partner with Tata Sky in offering innovative experiences for our consumers that further strengthen Turner's anytime anywhere strategy. This is yet another industry first as this partnership offers three unique services on one platform ' linear branded block, interactive services and interactive games."

According to Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd., "It has been our constant endeavour to offer high-quality fun learning entertainment on Tata Sky. Today, our educational services have already got a loyal subscriber base of over one million. We strongly believe that the addition of CN+ will help us further improve our offering."