TV this week: Star Plus looses eye balls; Sony holds the second spot

In the 51st week of TAM, while Sony holds grip this week, Star Plus and Colors lost some eyeballs and registered lower GRP's.

Star Plus, losing 20 GRP's has recorded 330 GRP's this week, and continues to lead as India's No. 1 Hindi GEC. Sony Entertainment Television on the other hand, has further strengthened its position at No. 2 by adding 18 GRP's. It has registered 246 GRP's this week.

Colors, suffering a marginal loss of 4 GRPs, has registered 221 GRP's this week and is at No. 3. Zee TV remains consistent at the 4th spot. Adding 3 GRP's to its account, it has registered 155 GRP's this week.

SAB TV at the 5th position has registered 121 GRP's; while Imagine TV at the 6th spot has registered 71 GRP's this week.

Star Plus rules the chart of top five programs of the week as well. While Saath Nibhana Sathiya records 7.1 TVR, Diya Aur Bati Hum records 5.87 TVR this week. At the third position is Baalika Vadhu registering 5.33 TVR. Yeh Rishta Kya Kehlata Hai comes at the 4th spot with 5.06 TVR's, closely followed by C.I.D which recorded 5.06 TVR. | By Ankita Tanna [ankita(at)adgully.com]

More in Marketing