#TwitterChat: What a Cookie-less future implies for advertising?
The Digital Marketing ecosystem is slowly phasing out Third Party Cookies. The first to sound the death knell was Apple in 2018, when they released their ITP 2.0 (Internet Tracking Prevention) with its Safari browser that started blocking third party cookies in browsers. When the world’s most popular browser Google Chrome announced its plan in January 2020 to phase out third party cookies over the next two-year period, marketers began contemplating or, let’s say, speculating on its impact on the future of advertising.
Publishers like The New York Times took a bold leap forward when it announced in May that it was phasing out the use of third party data for its audience targeting by 2021, a year ahead of Chrome.
Most observers agree that phasing out cookies will have an immediate benefit to the consumer in terms of privacy. Marketers who rely on cookies for reach, personalisation, campaign optimisation and performance measurement will have to get ahead of the change by strategising around first party data and build robust customer data platforms.
We at Adgully seek to understand how digital marketers are looking to ‘Navigate a Cookie-Less Future’ in the latest episode of our flagship property #TwitterChat, which will be held on Friday, December 4, between 3 pm and 4 pm. The discussion will be joined by:
- Navin Madhavan, VP & GM, Growth Marketing Platforms, InMobi (@madnavin)
- Vivek Pandey, VP, Revenue Strategy & Analytics, Times Internet (@Pvivek)
- Harsh Vakharia, co-founder, InVideo (@harshvak)
- Anish Mulani, Director and CEO India, Wave (@MulaniAnish)
- Neena Gupta, CEO, Zirca Digital Solutions (@nddasgupta)
- Ahmed Naqvi, Cofounder and CEO, Gozoop (@ahmedaftabnaqvi)
Join this conversation by following @adgully on Twitter.