Unicharm launches SOFY Side Walls sanitary napkin brand in India

Unicharm enjoys approximately more than 20% market share in Asia in the sanitary napkin segment that include Japan, Taiwan, China, Korea, Thailand, Malaysia, Singapore, Indonesia, Vietnam and Philippines as per Neilsen Retail Measurement 2010.

SOFY Side Walls is all set to empower Indian women by making them feel confident, comfortable and proud of themselves even during the lean days. It is one of its kind sanitary napkin brand to be introduced in India with unique flexible side walls with wings to prevent from side leakage for longer hours at the time of menstruation. These specially designed sanitary napkins give extra protection from side leakage and keep wings clean for longer hours.

Bollywood actress Prachi Desai has been roped in as the Brand Ambassador for SOFY Side Walls in India. Prachi, who is young, energetic, and full-of-life, is a perfect fit for brand SOFY Side Walls that aspires to be a ready solution to the unexpressed feminine problems during menstruation.

The SOFY brand of sanitary napkins provides a wide variety of choices to meet the diversified and sophisticated needs of today's active women, with napkins varying in use, thickness, material and length. SOFY Side Walls intends to be a companion to women helping them to make their dreams come true. Working women, active homemakers and students can all lead a quality life with SOFY Side Walls.

Speaking on the occasion of the launch of SOFY Side Walls, Yukihiro Kimura, MD, Unicharm India said, "The sanitary napkin market in India is rapidly growing at a rate of approximately more than 20% annually. As global players this provides us with a tremendous opportunity to create a strong foothold in the Indian market. SOFY's mission is to create a new era in India by providing extra protection against side leakage for longer hours to make Indian women equally confident even during her menstruation days. SOFY Side Walls aspires to be a voice for the Indian women who hesitate to speak about physical, social psychological problems faced by her during menstruation."

On her association with SOFY Side Walls, Prachi Desai said, "Women across the country face difficulties during the lean period. SOFY Side Walls is the first brand of sanitary napkin for me that has come up with a solution by providing extra protection against side leakage with its flexible side walls with wings. SOFY's brand vision in India is very simple & straightforward ' to enable the woman of today to lead a quality life and take pride in being a woman. I feel privileged to be associated with SOFY as the brand has looked beyond the problems associated with lean days periods and has launched this product to empower the Indian woman."

Kimura further added, "The association between Prachi Desai and SOFY Side Walls blends well with the brand's objective of establishing a connect with the urban Indian woman, who wants to lead an active life even during those days. Prachi who personifies style & grace with a youthful appeal is therefore a natural fit for the brand."

SOFY Side Walls come in an attractive packaging of 8 pads and 15 pads. While the price range of 8 pads packaging is `49-65, the price range of 15 pads packaging is `89-120. The pads come in two types of surface cover ' DRY Cover that keeps one dry & clean and SOFT Cover that is designed to be gentle on the skin. Both types of pads come in three sizes ' Regular, Large and XLarge.