UTV Action dons a new look!

UTV Action, the ultimate action channel, from UTV's stable revealed an all new high octane on-air look on today. Capturing the true essence of Hollywood, the refreshed logo and new tagline of the channel are in line with the brand philosophy which is the ultimate destination for the best of Hollywood Action movies.

When launched in 2010, UTV Action identified a need gap in the market and created its own branded space ' Hollywood in Hindi. After a successful year and a half the channel has established itself in the genre and is acknowledged as India's premiere Action channel. The discerning viewers today have come to recognise and associate with the stars on the channel. Keeping this in mind the channel's new tagline focuses on the action heroes who in an avatar or as their original self redefine action across movies. The all new UTV Action brings together these iconic heroes making it - HOME OF THE WARRIORS.

The new on air concept is dynamic involving fast paced graphics that give an extra edge to the action packed channel. The refreshed packaging consists of pulsating promos, menus, astons, edits and more that is sure to keep viewers at the edge of their seats. The vibrant look of the all new UTV Action will have distinct elements catering to the action, horror and sci-fi genre with key properties like Saturday Power Premiere, Big Bang Movie and others redesigned to give audiences the opportunity to consume the best of action in true Hollywood style.

"With the brand new look, UTV Action takes a step forward in offering latest and premium Hollywood action content to its viewers. We are sure that the new look will redefine the viewing experience making it the ultimate destination for Hollywood action," says Sameer Ganapathy, Business Head, UTV Action.

The new look of the channel has been designed by Plenty, an Argentina based agency keeping in mind the fast paced content and edgy image of the channel.