Veet Gets You to "Pull It Up"
The TVC, showcases the "New Veet Wax Strip with EasyGrip tab", specially designed for no-fuss waxing. Katrina takes us through her "Get Ready' ritual, which features the product as an essential part of her daily grooming routine. The TVC uses a simple intuitive method to show the "ease of use' of the "Veet Wax Strip with EasyGrip tab". The simple "Pull-Up' technique of the product, thanks to its new "EasyGrip tab" gets highlighted by Katrina repeating the action, from zipping up her boots, to pulling up her shades, all in one swift and smooth motion. The USP of the new "EasyGrip tab" comes out effectively using the "pull-up" motion to showcase the ease and convenience of use. The EasyGrip tab has been designed to make the waxing process more intuitive for the consumers and as a result save time and hassle of specially going to a parlour for waxing, and is shown through the visual medium with great effectiveness, as Katrina zips through her entire routine.
Waxing is considered the gold standard in hair removal, but traditional waxing solutions in parlours or at home, are time-consuming and messy. Veet, the leading name in depilatory products now offers the perfect solution to women on the go. New Veet-Wax Strip with EasyGrip tab is a perfect solution for parlour waxers as it meets their criteria for being a waxing solution without any heating or mess and is specially designed for home use. The key benefit of Veet CWS is the "convenience & intuitive method of use' which comes along with the product.
Katrina, who has been associated with Veet for the past seven years, reflects the trendy and style conscious young woman of today, who is looking for the most convenient solutions. Her bubbly and "Get-Going' approach creates immediate identification among Veet's female consumers, who need a depilatory solution that matches their grooming needs and busy lifestyle.
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