Veteran media man V Kalidas of The Hindu is no more
Veteran media and advertising man V Kalidas of The Hindu passed away in the US. Kalidas popularly known as Kali to the advertising fraternity spent 45 years in the Hindu Group. He started his career in Kolkata and later on moved to Mumbai which was the mecca for advertising in India. He spent a quite number of years in Mumbai and everyone in the media industry knew him well. After a good number of years in Mumbai he finally moved to the HQ Chennai from where he retired as the Vice President of Advertising.
Only last year Kali published is book Through the Kaleidoscope. In his book Kali beautifully narrated his story from his heart and which covers a whole lot of interesting anecdotes starting from the medley of nostalgia of football addas and mist-filled, mellow evenings spent in Calcutta; his love for jazz and Carnatic music, aficionado that he is; and his extensive travels which he has carefully jotted down in his travel diary.
A very likable personality Kali was also a passionate writer where he periodically contributed for The Hindu. He was also a great music lover of Carnatic and western music. A through professional and a popular figure in the print media he will be deeply missed by the industry.