Video Exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message. 

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.  

Ab Goodknight Cool Gel lagao! Machhar Bhagao! Aaraam se so jaao

Conceptualised by J. Walter Thompson (JWT) India, Good Knight has rolled out a campaign for its latest product Good Knight Cool Gel. The Campaign clearly showcases a typical summer night in a small town in Northern India, where people prefer sleeping on roof tops to keep the heat at bay and how the mosquito menace does not let them sleep until Cool Gel comes to their rescue. To make it more interesting it has used a popular old Hindi song – ‘Hai re Hai’. 

Virat’s Snacking Obsession with Too Yumm

 Virat Kohli finally put nationwide rumours to rest and has revealed his new found snacking obsession in the IPL's longest ad this year. Too Yumm! by Guiltfree Industries expanded its product portfolio this month with its newest addition, Multigrain Chips. These delicious yet healthy offerings contain the power of 7 grains - Wheat, Rice, Corn, Gram, Oats, Soya and Ragi. The campaign went live during the strategic timeout in the CSK vs KXIP IPL match, simultaneously positioning Too Yumm! As the perfect guilt-free binge and an ideal IPL snack. 

OPPO’s new TVC captures the real you

OPPO, The Selfie Expert and Leader, has recently announced the launch of its new TVC highlighting the latest addition to the OPPO family – F7. Conceptualised by Dentsu Impact Pvt Ltd, The new TVC aims to reach out to the youth and strike a chord with their love for Selfies. It showcases how the Selfie Expert OPPO F7 is their partner in truest form when they want to capture their real selves.

Kurkure celebrates the goodness of power grain Ragi

Kurkure, the iconic Indian snacks brand launched its new TVC showcasing the newly launched Kurkure Multigrain variant with the goodness of power grain Ragi. Conceptualised by JWT, The new TVC shows Kurkure Multigrain imbibed with benefits of power grain Ragi, along with other wholesome ingredients such as dal, rice and corn, making it the ideal snacking choice for consumers.