Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Mahindra Group moves to harness the power of girl child education
Mahindra Group, along with Project Nanhi Kali, aims to dispel the misconceptions around girl child education, by taking on a fresh view of the phrase with the campaign #LadkiHaathSeNikalJayegi. Conceived and scripted by FCB Interface, the campaign’s objective is to demonstrate the opportunities that result from educating every girl child. The campaign went live from August 1, 2018, across all digital channels of Mahindra Rise.
PayU launches PayUnow, a payment portal with its campaign #KaamKaNaam
PayU, the leading fin-tech player in the country, takes another step towards creating universal payment acceptance across markets with the launch of its new product PayUnow - a digital payment portal for small and medium scale businesses (SMB). The new product transforms the payment process for its users, making it more user-friendly for SMBs as well as the customers by enabling the businesses to create a personalized business page, where customers can easily pay using multiple payment options. The product also enables the SMBs to showcase their services, products and offerings. PayU has launched the campaign #KaamKaNaam to promote its PayUnow offering on digital platforms.
#ProtinexForMuscleHealth: Protinex Launches New Campaign
Protinex, from Danone India, launched its new campaign #ProtinexForMuscleHealth to establish the importance of protein for good muscle health among Indians. A recent InBody study reveals that 71% of Indians have Poor Muscle Health, 68% have low Protein levels. A leading cause for this could be inadequate intake of protein. Protinex, a leader in the health food category, aims to spread awareness about this finding and the role of protein in everyday diet with its new TV campaign.
Godrej protekt’s social experiment urges parents to let their kids enjoy the monsoons
Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Ltd., launched a new campaign featuring a social experiment that attempts to convince parents to not take away the joy of monsoons from their kids. And while children enjoy the monsoons, Godrej protekt handwashes vouches to keep them safe. The brand has released a digital film of this experiment charting out the difference of monsoon experience between parents and children.
Sugar Free’s new campaign encourages people to get smart about sweetness
Sugar Free, a leading brand for sugar substitutes, has rolled out its new brand campaign for Sugar Free Natura featuring brand ambassador Parineeti Chopra and actor Abhay Deol. The brand has been innovating and creating variants for their consumers who are health and calorie conscious, yet have a sweet tooth.
Bangalore based Moksh Agarbatti rolls out TVC featuring Hema Malini
Bangalore based agarbatti brand Moksh Agarbatti has rolled out its new TVC campaign featuring Bollywood star and Member of Parliament Hema Malini. The emphasis of this campaign is the consistent quality of the fragrance of Moksh agarbatti.
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