Vinayak Upadhyay moves to Digital arm of Law & Kenneth

Vinayak Upadhyay senior creative officer at Law & Kenneth has moved to Digital Law & Kenneth as their chief creative officer. He had earlier been servicing mainline Law & Kenneth for a period of nearly five years.

In his new portfolio at the digital arm he will now be reporting to Anil K Nair CEO and managing partner, Digital Law & Kenneth.

His mandate at Digital Law & Kenneth henceforth will be to create ideas that people want to spend time with, ideas that will draw them in to a relationship with the brand and help transform lives. He will also create ideas that will excite people enough to log on to the website, follow the coverage on TV or Radio, track the brand on Facebook and follow it on Twitter.

Earlier during his career span of 18 years in media  he has handled brands such as TOI, NDTV 24X7, Pidilite, Amul, Bajaj Auto, TVS Tyres, New Zealand Dairies, Levers, HSBC, The Oberoi Hotel, Jet Airways, Amul, Mercedes Benz, Subaru, Renault and Walls, Fedex, ITC Essenza di Wills, Godrej Hair Dye, Bombay Dyeing, Parle, Anchor, Pidilite, GVK, Kent, Dunkin Donuts, McDonalds, Pizza Hut, J&J, Philips, Nokia, WTF! The Big Nasty and Idea amongst others.

He has also been associated with agencies such as Nexus Equity, Lowe, Quadrant, Metaphor (Triton Group) and DDB Mudra, in India and the Apac region.

Upadhyay said, “I believe we are entering a new, exciting era where communication is swiftly becoming osmotic. Leaving behind the limiting shackles of time and space, of the 30 seconder and the100cc.”

He also went on to add, “I believe for Brands to be truly successful in a cluttered environment, they have to be active and ‘alive’ to the consumer. To me brand engagement today, in the online and offline space, is much like a two player sport, like Tennis for example, with a constant rally of ‘live’ communication and reaction being exchanged in real time. You’ll see this approach adopted by the most successful brands which are working hard at distinguishing themselves in the hearts and minds of their customers. All this will help to create memorable experiences.”

Vinayak Upadhyay is of the belief that the world is our canvas.