Vivendi, UNICEF launch My Earth Concert for Kids initiative

Grammy Award Winners like Ricky Kej, Lonnie Park,Dominic Dcruz…perform songs composed for children, with catchy tunes and simple words on the environment protection and sustainability.

French mass media conglomerate Vivendi presents an exclusive concert directed towards children highlighting issues of the world through soulful yet fun, catchy and positive music. Vivendi brings forth this event in support of UNICEF and other International Bodies like WWF, UN Climate Change, Earth Day Org, 50 Years Earth Day 2020.

The songs that will be featured in this concert have been composed based on the 17 Sustainable Goals set by the United Nations and are aimed at enlightening and instilling social responsibility through music in the impressionable minds of young audience aged between 5-11yrs. The concert will, in an interesting manner underline issues like poverty, hunger, sanitation, gender equality, conserving life on land and below water, etc. to awaken a sense of concern amongst kids so that they are cautious about their actions from the early stages of their lives.

Then event is officially supported by 5 other International Bodies like WWF, UN Climate Change, Earth Day Org, 50 Years Earth Day 2020

Vivendi and all its associates are reaching out to their network through various countries to amplify this event best across the globe. UNICEF will send official letters to all the major schools in the world notifying and urging them to have their students watch this concert. In India, the event will be streamed on social media and TV. Furthermore, even MacMillian Books is sending a note to all the schools advocating the concert and its cause.

Overall My Earth Concert for Kids will be live streamed and broadcast on June 21 at 4.30 p.m. (Paris time)/10.30 a.m. (EST) on www.MyEarthSongs.com, www.dailymotion.com/rickykej, on multiple Facebook and Instagram pages (incl. UNICEF, UNCCD, Ricky Kej) as well as on YouTube.

Grammy Winner and environmentalist Ricky Kej has been instrumental in setting up this concert to be held digitally on 21st June 2020 at 8pm for kids across the world.

Kej alongside five other reputed Grammy award winners from across the world created 'My Earth Songs' highlighting the needs of the planet and the action we, the people of the planet, need to take to correct the imbalances and ensure a clean, green planet for future generations. There are 27 songs in all which are based on improving Environment & Sustainability. With simple lyrics and captivating tunes, the songs are meant for kids but will appeal to people of all ages.

In creating this concert, Vivendi only envisaged one thing - to work in tandem with schools and incorporate these songs in the global education system to mend the future of the earth. While it is not very easy for adults to change ill habits in a fast-paced world full of challenges, we can certainly start correcting and refining the future of generations by implanting good practices and creating awareness early on so that kids can carry them along for their entire lives.

The concert is taking place on World Music Day, 21st June– 8pm live on myearthsongs.com