Vodafone brings "3G on Wheels' to India!

Vodafone Essar, one of India's leading cellular service providers, in its endeavor to continuously engage with its customers through innovative & exciting initiatives, unveiled the Vodafone LED Bus. Vodafone is one of the first companies to bring this state-of-the art LED bus to India. This unique initiative aims at taking the 3G experience to all customers at various touch points. This Bus has 10 mm anti-glare LEDs used for the outdoor screen with 5500 cdl/m2 making it fit for illuminated message viewing during the day and at night.

The interiors of the bus have been redesigned to create a 3G Experience Zone that will enable visitors to enjoy and try out 3G services in a fun and interactive manner. People can catch animated Zoozoo images and advertisements on these LED screens on the outside windows of the bus.

Vodafone's 3G on wheels' has done the rounds of the hot spots / high traffic areas in Mumbai bringing them closer to the exciting world of 3G. Customers could try out a host of services like high speed internet, video calling and better gaming experience, Vodafone TV and get answers to their basic queries on 3G.

Speaking on the occasion Anuradha Aggarwal, Vice President ' Marketing, Brand Communication and Consumer Insights, "At Vodafone, we believe in constantly engaging with our customers in a meaningful and relevant manner that enriches their experience. With this unique initiative customers get a step closer to the "Faster, Smarter, Better' world of Vodafone 3G services.

This digital medium of LEDs has been used for the first time for on-ground activation and engrossed thousands of customers encouraging them to try out Vodafone 3G services.