Wavemaker launches content production vertical

Wavemaker, the media, content and technology agency from GroupM, announced the launch of its debut content production venture Spirit of Scotlandtoday. Hosted by Bollywood star Kunal Kapoor, the show is a 5-part exploration series focusing on the lesser known facets of Scotland. It showcases the interesting and captivating features of Scottish culture and takes the viewer on a breath-taking visual journey into what makes Scotland truly remarkable. 

Talking about the series, Karthik Nagarajan, Chief Content Officer said, “We are extremely happy that our first ever production is about an experience called Scotland. Crafted specifically for the audience with a discerning taste, the series explores the diversity of experiences that Scotland has to offer – from the fascinating northern lights, to their indigenous culinary history, to the luxury hospitality and their crowning glory – their legendary distilleries, home to brands like Glenlivet, Aberlour, Ballantine, Chivas and The Royal Salute. We take great pride in this content and hope it will bring Scotland alive both on television and digital screens, later this month.”

Spirit of Scotland is an ode to the country through its legends, its culture, it's landscapes and it's scotch whisky.

Talking about his experience as the host of the show, Kunal Kapoor said, “Scotland has a certain charm which is too tough to escape. Be it the Scotch which rules the world, the scenic beauty, the unparalleled modern history or the architectural heritage, Scotland is simply breathtaking. In this series I have tried to bring to you the authentic Scotland experience and the charm of this beautiful country.”

The five-part series to be aired on Times Now and ET Nowand would see Kunal Kapoor visiting people and places which are an embodiment of this romance.


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