Week at a glance: Business amid COVID-19; Strategies for revival; Vocal about local

#Webinar: Explore new creative horizons with Prasoon Pandey & Sumanto Chattopadhyay

Khoob jamegi mehfil, jab mil baithenge...two creative geniuses. Between the two of them, they have won every possible award globally and domestic, with a tally that many countries aspire for. One was born into a family where music, poetry, drama and folklore were a part of daily life; while the other has led a many faceted life involving exploring the English language, acting, modelling, photography, digital art and a penchant for Smoky sherry whiskies. One thing that unites both is their creative brilliance and an all-enveloping passion for their art.

Revival & Survival: There’s no lockdown for ideas - Josy Paul

A lot has been written, debated and discussed over how much the economy and business operations have been hit. We, at Adgully, aim to look at the revival story. What does it take to jumpstart an economy? That is the great narrative that we are following up as part of our ‘Revival and Survival’ series.

Startup pivot – Never let a good crisis go to waste

The Startup pivot during Covid-19 times’ was taken up for discussion in the latest episode of Adgully’s #TwitterChat. Held on May 8, 2020, startups, angel investors and accelerators joined the discussions, who keenly observed the forced transformation of the startup ecosystem.

COVID-19 to shave off Rs 25,000 cr from M&E sector topline this fiscal: CRISIL

The ongoing economic slowdown, made worse by the COVID-19 pandemic, is set to cull Indian media and entertainment industry’s revenue by 16 per cent – or Rs 25,000 crore – to Rs 1.3 lakh crore this fiscal.

TV viewership will be volatile as Lockdown guidelines are modified: GroupM

GroupM has launched their weekly report on impact of Covid-19 on digital and TV consumption for the time period between 1 May and 8 May.

ZEE5 India on boards Anita Nayyar, Jayesh Easwaramony, and Dhruvadeep Roy

With a vision to augment its growth trajectory in the Ad:Tech space, ZEE5 has further strengthened the team by on boarding three industry veterans led by Anita Nayyar, EX-CEO of Havas Media Group, India & South East Asia, Jayesh Easwaramony, a seasoned Entrepreneur and an expert in the tech and media world known for his ability to scale businesses and Dhruvadeep Roy, who formerly was the Head of Digital platforms at DAZN.

Bausch + Lomb awards Kinnect with its complete Digital Media mandate

Bausch + Lomb, the global leader in contact lenses and lens care solutions, awards Kinnect - India's foremost independent digital marketing agency, with its complete digital media mandate. The account was won following a multi-agency pitch, and will be serviced out of the agency’s #KinnectDilli office.

Communicating in the post-COVID world

For better or for worse, communication: how we talk, who we talk to, and what we talk about—is set to change in profound ways over the next decade. Digital modes of communication-social media, online advertisements, augmented reality, and video conferencing are no longer optional “good-to-haves.”

India's search queries depicts impact of Covid-19 on consumer intent

Google’s latest report on ‘What India’s Searching For?’ tries to uncover the latest insights for brands by showing marketers what’s on the top of mind of consumers.

IRS 2019 Q4: Slow decline in readership across languages

The IRS 2019 Q4 report highlights a rapidly evolving media landscape with multi-media adoption seen across consumer strata. According to the report, while Internet continues its surge and both TV and Radio have been showing growth, Newspaper readership however, is on a slow decline and is a trend seen across Hindi, English and Regional languages.

Stephen Allan to move on from MediaCom; Nick Lawson succeeds him as Global CEO

GroupM, WPP’s media investment group, has announced that Stephen Allan has decided to step down from MediaCom after 12 years as Worldwide Chairman and CEO and 38 years overall with the agency. He will be succeeded by Nick Lawson, who will take over the Global CEO role effective July 1, 2020, following a transitionary period.

Revival & Survival: Businesses have rolled up their sleeves to go back to the frontlines

An upbeat Neena Dasgupta, CEO and Director, Zirca Digital Solutions, talks about how in the midst of all the chaos, companies are dealing with finding smarter and more creative ways to engage with clients, customers and even with their own employees.

#TwitterChat: Gauging Influencer-Brand collaborations during times of COVID-19

Uncertain times such as these put additional pressure on brands to keep their outreach responsible and empathetic. It has become more important than ever for brands to show their consumers that they understand their needs and what they are going through.

Understanding the growing digital traction from Rural India

There were 504 million active Internet users in India as of November 2019, as per IAMAI-Nielsen report. In the core TG of 12+ years, Rural has 10 per cent more active users than urban, with one in three persons using the Internet in the last one month. As per the report, there were 227 million active Internet users in rural areas, which is 10 per cent more than around 205 million users in urban areas. The IRS 2019 Q4 report too states that Internet continues its surge, with more number of Internet users (Last 1 month) in rural now than in urban.

IRS 2019 Q4: India Today, 8 magazines stem reducing trend in magazine readership

India Today along with 8 other magazines stemmed the reducing trend in magazine readership, as per the IRS 2019 Q4 report. These include The Sportstar, General Knowledge Today, Diamond Cricket Today (English), Ananda Vikatan, Champak (Hindi), Filmfare (English), Balrama, and Kumudam

Vogo appoints Leo Burnett Orchard as its creative agency

Vogo, India’s largest scooter sharing company, has appointed Leo Burnett Orchard as its creative partner. Apart from developing strategic narrative for the brand, the agency will also help Vogo build a brand connect with its potential customers and communicate the brand message of easing the burden of daily commute.

Revival & Survival: It’s a delta moment for all of humanity - Ritesh Ghosal

Ritesh Ghosal, CMO, Croma – Infiniti Retail, analyses how COVID-19 is impacting businesses, and while he refuses to conjecture on the distant future, Ghosal is all geared to meet a changed world once the lockdown is lifted.

Webinar: Are We Approaching PR Measurements The Right Way?

Public Relations is all about shaping opinion of brands within the desired target audience’s mind. A client always draws a balance sheet of his brands and closely evaluates and monitors the positive and negative message or story that is being featured. When this is done, one really gets to know a broad idea qualitatively about the kind of message that is being delivered, but one cannot quantify and compute the money value very accurately.

Standpoint: Are we really geared for another Swadeshi Movement?

Atma-nirbhar (Self-reliance) and being “vocal about local” are the latest clarion call of Prime Minister Narendra Modi. As India moves towards an exit strategy from the current lockdown, Modi’s latest address to the nation signals the way forward for the country, which involves manufacturing and consumption of Made in India products.

This is how COVID-19 has disrupted video consumption: A Mindshare-Vidooly report

Mindshare and Vidooly have jointly released a report, called ‘Covid-19: Impact on Video Consumption Trends’. The study analyses video consumption trends on YouTube, Facebook and Instagram platforms for the Indian geography. Facebook and YouTube platforms account for 70% and 69% penetration of 380 million active social media users in the country, respectively.

#TwitterChat: Gauging Influencer-Brand collaborations during times of COVID-19

Instead of pushing a product or capitalising on the COVID-19 crisis, the need is more for being relevant for the consumers and engaging with them in an empathetic manner.

Future Generali’s moment marketing drive helps it #CoverTheDistance during COVID-19

Future Generali India Insurance recently rolled out a social media campaign, #CoverTheDistance, in the time of social distancing. Due to the lockdown, people are now forced to slow down and can spend quality time with their family and friends. The campaign is designed to encourage people to make the most of this time spent with their loved ones, while at home.

Revival & Survival: India grows despite its circumstances, not because of them

While Mihir Karkare, Executive Vice President, Mirum India, doesn’t subscribe to the new ‘normal’ view, he and his agency are ready to be aggressive in their strategy and execution to achieve the annual targets planned for this year.

FCT drops by 9% in Week 18, 7% fall in advertiser count: BARC-Nielsen

The overall FCT dropped by 9 per cent in Week 18, while there was a 7 per cent decrease in advertiser count, as per the 8th edition of the BARC-Nielsen report on ‘TV + Smartphone Consumption During Crisis’. FCT in Week 18 was reported at 187 lakh, compared to 205 lakh in Week 17; whereas FCT in the pre-COVID-19 period of January 11-31 had stood at 281 lakh.