Week at a glance: Goafest 2023 coverage; Anatomy of Times Group split; PR & Tech

Anatomy of a split: Analysts weigh in on the Times Group under the Jain brothers

In one of the largest splits in India’s media industry, the Times Group is undergoing a strategic split as the long-standing dispute between brothers Samir Jain and Vineet Jain reaches a resolution. In this indepth report, Adgully seeks to delve deeper into the story of the Jain brothers’ split, exploring the potential implications for their media empire.

Agency’s role is connecting brands & consumers, so that brands grow: Unny Radhakrishnan

In conversation with Adgully, Unny Radhakrishnan, CEO, Digitas India, speaks about data-driven insights, Artificial intelligence and machine learning, personalised content, omnichannel personalisation/ marketing, and more.

Meta’s Ravi Garg on fortifying Business Messaging on WhatsApp

In conversation with Adgully, Ravi Garg, Director - Business Messaging, India at Meta, speaks about key trends in customer experience in 2023, the immense potential of the WhatsApp Business App, key focus areas for Whatsapp to grow businesses and consumer engagement in the year ahead, and much more.

Laying the ground rules for Public Relations in the digital tech era

In the last two years, artificial intelligence (AI) and data analytics have taken precedence in business processes. As in the case of other industry, the Public Relations industry, too, has not remained immune to the march of AI, ML, and data analytics.

Automation & tech-driven solutions help us create more accurate metrics: Amardeep Singh

In conversation with Adgully, Amardeep Singh, Chief Operating Officer, Gutenberg, addresses some of the biggest challenges in the public relations industry and how Gutenberg is tackling them, he also talks about the new trends, importance of diversity in a company, certain key factors to keep the team motivated, and more.

IPL 16: 88 new brands, 17 new categories advertised in 63 matches: TAM Sports

IPL 16 featured 17 new categories and 88 new brands during its TV advertisements in 63 matches, as compared to IPL 15, as per TAM Sports data. Two out of the top 5 new categories in IPL 16 belonged to the F&B Sector –Biscuits and Dry Fruit.

India will become a larger player in the global AVGC industry: Arjun Madhavan, Assemblage

In this interview with Adgully, Arjun Madhavan, CEO, Assemblage Entertainment, discusses the significance of the government’s new AVGC policy and task force announcement and its impact on the animation and VFX industry. He highlights the opportunities for growth in the sector, as well as the challenges faced by Assemblage Entertainment.

Zenith Digital Unplugged: Understanding post-pandemic consumer to unlock growth

Authored by Priyanka Kapur, Senior VP, Zenith India. While the pandemic’s repercussions are still being felt, the consumer has emerged as a changed being and is continuously evolving basis the crisis. They have created new routines, found new values, experienced new technologies and reset their priorities.

Google introduces a new era of AI-powered ads

At the Google Marketing Live event, the tech giant shared how new generative AI advancements will bring AI front and center, making it the best tool in brands’ marketing toolkit, helping them make decisions, solve problems and enhance their creativity.

What Dentsu and VMLY&R have to say on “similar’ entries for Cannes Lions

Both Dentsu and VMLY&R submitted entries to the Cannes Lions competition for a campaign that bore striking similarities. The entries were for different clients but had remarkably similar concepts, visuals, and messaging. The controversy arose when it became apparent that one agency had potentially derived inspiration from the other, raising concerns about the originality and integrity of the work submitted.

Abhijeet Ranjan on how Public App has become a strong platform for advertisers

In conversation with Adgully, Abhijeet Ranjan, Chief Revenue Officer, Public App, speaks at length about the app’s offerings for consumers, its monetisation model, how it is different from its sister app, and much more.

How Urbanic is paving the way in making fashion accessible, ethical and sustainable

Launched in 2019 in India, Urbanic is a premium fashion brand from London, which brings fashion that sustains the idea of creativity and sustainability via advanced technology to emerging markets. It is now the No. 1 D2C brand in India currently, with annual sales of over $400 million. 

We remain bullish on influencer associations to amplify brand narrative: Tarannum Hasib

In an interaction with Adgully, Tarannum Hasib, Chief Distribution Officer, Canara HSBC Life Insurance, speaks about successfully leveraging influencer marketing, fortifying the marketing mix, marketing in the Metaverse, and more.

GullyChat: Building an effective social media presence for PR professionals & agencies

Adgully is returning with its #GullyChat property on Twitter. The spotlight on this latest edition of #GullyChat will be on ‘Building an effective social media presence for PR professionals and organizations’.

GOAFEST 2023

Looking forward to new learnings, new tech & Advertising Rocks at Goafest: Subhash Kamath

Sharing his excitement on the conversations that are expected at Goafest this year, Former CEO of BBH and curator of Advertising Rocks, Subhash Kamath noted, “In a rapidly changing world of brand communication, where the lines between advertising and content are blurring, and with digital technology, AI, etc., altering our conversations and the way of engaging with consumers, this is a very important topic to reflect upon.”

Fun, feni, festival – Josy Paul returns to Goafest after over a decade

In conversation with Adgully, Josy Paul, Chairman and Chief Creative Officer, BBDO India, shares his excitement at returning to Goafest after over a decade, the key takeaways expected, and much more.

GoaFest kickstarts with a bang, igniting the spirit of creativity

Day 1 of GoaFest 2023 kicked off with great excitement and anticipation. As the largest advertising and marketing festival in India, GoaFest attracts professionals from all over the country and beyond. Held in the scenic coastal state of Goa, the festival is known for its vibrant atmosphere and insightful sessions.

Goafest 2023 Day 1 recap: Future of creativity; Brand Love; Media & Publisher ABBYs

Goafest 2023, South Asia’s most definitive advertising, media, and marketing festival made a grand return to celebrate excellence and discuss the future of creativity.

Goafest 2023 Day 2 Wrap-up: A day of dynamic dialogues

Each discussion offered insightful and unexplored information, from knowledge seminars to presentations, and as the day unfolded, learnings, experiences, creativity, and innovation culminated into the essence of this day.