Week at a glance: Lessons in disruption; 82.5 turns 1; Brands’ V-Day buzz

#WomenDisruptors: Anita Nayyar’s lessons in managing risks & crises
Anita Nayyar, CEO – India and South Asia, Havas Media Group, has been making noteworthy contribution to the field of media in the country as well as the APAC market. Nayyar joined Havas in 2007 as CEO of Havas Media India. Under her leadership Havas Media in India has grown exponentially and expanded its offerings as an integrated communications group.

#WomenDisruptors: Want to be a successful leader? Learn to juggle - Shavon Barua
Shavon Barua, Chief Client Officer, PHD India, joined the agency in 2015 as Managing Partner to work on the Hindustan Unilever business from PHD’s Mumbai office. Over the past three years, she has played an instrumental role in growing the business and was appointed Chief Client Officer for the agency in 2018. She has been working to further develop PHD’s market-leading and award-winning client offering. 

#TwitterChat: Be your own captain & steer your ship – experts to young leaders
Adgully’s latest Twitter Chat turned the focus on mentoring young women leaders as part of our special initiative – Women Disruptors. During the discussions, Resilience, Passion and Integrity stood out as the three most important qualities in a mentee.

We are & will always be a work-in-progress agency: Kapil Arora, 82.5 Communications
Since its inception, 82.5 Communications has had an India-first approach across its campaigns, which includes the famous Bisleri Camel campaign titled ‘Har Paani ki bottle Bisleri nahi’ and Lava Phones’ ‘Follow Back’ campaign. 

BJP Vs AAP – A tale of two campaigns
The Delhi Assembly poll results are out and Aam Aadmi Party (AAP) has done what many thought was unthinkable. They have repeated a sweep of unprecedented scale. Sweeps are rare; a sweep that happens in a span of 5 years is rarer than sighting a blue moon!

Trending Now: Digital must prepare for a cookie-less era - Priti Murthy
Priti Murthy, CEO, OMD India, crystal gazes into the year ahead and highlights some key trends in the Digital space, how OTT is impacting the lives of audiences, the growth of social commerce and much more.

Trending Now: TV - a brahmastra for those who can afford it - Ravinder Siwach
Ravinder Siwach, National Creative Director, Havas Creative, shares his views on the disappearance of ‘Entertainment quotient’ of advertising, especially on TV, growth of Digital at the cost of other media choices, and more.

Trending Now: New models of integrated agencies are a reality - Mamatha Morvankar
Mamatha Morvankar, Chief Investment Officer, OMG India, analyses the impact of NTO and NTO 2.0 on the broadcast industry, as well as the wide-ranging changes in the digital landscape.

Trending Now: 2020 will be a year of hyper-personalisation - Sameer Tobaccowala
Sameer Tobaccowala, CEO, Shobiz Experiential Communications (part of Havas Group), foresees quantum leaps in the manner in which the industry will mine, harvest and use data to shape the contours of the on ground user experience.

Trending Now: 2020 will be the year of digital maturity in India - Hari Nallan
Hari Nallan, Founder and CEO of Think Design, part of the Havas Group, writes about the trends that will dominate digital and tech-based marketing in India in 2020. Amid growing march towards digital, Nallan cautions brands to get their equation right on “meaningful intervention Vs invasion”.

Traditional media faces headwinds; Digital Adex up 32% in 2019: Madison
The year 2019 didn’t auger well for traditional media, which grew only 6 per cent during the year and in fact saw degrowth in Q3 and Q4, reveals the Madison Advertising Report 2020, which predicts traditional media to grow 5.1 per cent in 2020. In contrast, digital has been galloping, registering 32 per cent growth in 2019.

Stakeholders need to transition to NTO 2.0 in a time bound manner: TRAI
With the provisions of TRAI’s Tariff Amendment Order 2020 set to come into force from March 1, 2020, TRAI has urged all service providers concerned to take suitable steps to ensure that the consumers have enough time to make their choices of channels, so that the smooth transition takes place. 

Burger King & Netflix steal the thunder on Valentine’s Day as cheekiness rules
Just before Valentine’s Day, @BurgerKingIndia put out a Tweet that went something like this, “We’ve found the loneliest man in the world. And he’s been right in front of us the whole time. Go ahead give him company, take a picture or two, tag @burgerkingindia and we’ll give you a free Whopper this Valentine’s Day.”

Solving the data analytics conundrum for marketers in a 5G-AI enabled world
Jason Wu, Chief Strategy Officer, MoMAGIC Technologies, writes about how a genuine personalised marketing strategy, activated by Data Science Technology with geo-insight contextual analytics, will power brands in a 5G marketing era.

HDFC launches new ad film for the #BounceBack campaign
HDFC Life brings back their #BounceBack brand campaign with a new ad film this year. The film highlights the importance of speaking out about failure as much as success to bring transparency in relationships.

How Artist Aloud has found success beyond mainstream content
Artist Aloud, a platform by Hungama that supports and promotes independent content, celebrated its 10^th anniversary in January 2020.

Leo Burnett India wins SpiceJet creative duties
SpiceJet has appointed Leo Burnett India as its creative agency following a multi-agency pitch. The account will be handled by the Leo Burnett New Delhi team.

DDB Mudra Group wins the communication mandate for BharatBenz
BharatBenz, the domestic brand of Daimler India Commercial Vehicles (DICV), has selected DDB Mudra Group to be its integrated marketing and communication agency following a multi-agency pitch. The integrated marketing account will be handled by DDB Mudra, 22feet Tribal WW and OMD Mudra Max.

Wunderman Thompson South Asia wins creative mandate for Panasonic’s ACs
Wunderman Thompson South Asia has been appointed to handle the creative mandate for Panasonic India. Emerging as the winner following a multi-agency pitch, the agency will be responsible for driving the creative strategy and execution for Panasonic’s air conditioner category across both offline and digital media.

Isobar bags digital mandate for Max Bupa
Isobar, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the digital partner for Max Bupa Health Insurance, a leading standalone health insurance player in India. The account was won following a multi-agency pitch.

MyTeam11 appoints Dentsu X as the Digital agency on record
MyTeam11 - One of India’s leading fantasy sports platforms, has announced the appointment of Dentsu X as their digital agency on record, in furthering their consumer and media outreach program for the upcoming season.

The Ad Club Calcutta inducts Josy Paul into the Hall of Fame
Josy Paul was inducted into the Hall of Fame 2020 at a glittering ceremony at the Calcutta Rowing Club on Saturday February 8th. The event was attended by leaders from advertising, marketing and media, and the leading lights of Bengali theatre and cinema.

Lay’s ‘Smile Deke Dekho’ influencer outreach gets over 200 mn impressions
Lay’s, the potato chip brand from PepsiCo, has received great traction for its influencer outreach programme on social media, which was part of its ‘Smile Deke Dekho’ campaign. Brand Lay’s claims to have recorded more than 200 million impressions and an engagement of over 10 million on social media for its influencer outreach programme.