Week at a glance: Women Disruptors returns; Beyond Devi & Diva; Influencer marketing

Women Disruptors 2023 returns to celebrate the power of women leaders

Into its 4th year now, WOMEN DISRUPTORS, brought by Adgully, has become an industry standard in recognising and celebrating the outstanding achievements of women leaders of India from across sectors, who are bringing about a positive and definitive change not just in their organisations, but the industry and society as well.

Indepth: Beyond Devi and Diva - The big change in brand communication for women

From being shown as homemakers and caregivers to empowered women leading countries and businesses; from muted tones of period care to bold conversations like “Tough the pickle”; from taking pride in keeping an immaculate home to gender equality in household chores – the many roles that women play effortlessly and the way brands communicate with women and depict them in advertisements, have together undergone a sea change.

Many challenges of influencer marketing - From fake followers to transparency

A new survey conducted by Matter Communications in the US reveals consumers are making purchase decisions based on influencer content. The data shows 81% of respondents have either researched, purchased or considered purchasing a product or service after seeing friends, family or influencers post about it.

How ready are brands to tap virtual influencers? - Part 2

Last year, China came up a new action plan, called the Beijing Action Plan for Promoting the Innovation and Development of the Digital Human Industry. The first-of-its-kind initiative is aimed at regulating digital humans.

Growing the opportunity basket and why we still have to discuss it?

Considering today’s scenario, Adgully hosted its premier Twitter chat property, Gully Chat, on the topic ‘Growing the opportunity basket and why we still have to discuss it?’ on March 1, 2023. A panel of leading industry experts took part in the discussions.

We should not be looking to future-proof, but maximise future returns: Shubhranshu Singh

Speaking about the responses they received for the previous campaign, Shubhranshu Singh, Vice President, Marketing, Commercial Vehicle Business, Tata Motors, said, “The response is absolutely heartwarming and fantastic. Our own dealer partners, channel partners, service centres, the hundreds of people in each product line, in each region – they have all been very enthused by the kind of portrayal we have done.

At P&G, we always intend to honour the consumer’s unmet needs: Sahil Sethi

In conversation with Adgully, Sahil Sethi, Senior Marketing Director, P&G Health, sheds more light on Vicks ZzzQuil Natura, the core insight behind the launch, the promotion and marketing strategy, and more.

“Women in leadership are proving equality by achieving milestones across positions”

In conversation with Adgully, Iffat H Jivan, Business Head, Ed-a-Mamma, speaks about how women in leadership are proving equality by achieving milestones across positions, the rise of the digital wave opening up newer opportunities for businesses, and more.

No better time than right now to be in the space of entrepreneurship: Pallavi Utagi

In an interaction with Adgully, Pallavi Utagi, Founder & CEO, SuperBottoms, speaks about her entrepreneurial journey and growth of the SuperBottom brand. She also mentions the key insights about the challenges and opportunities that SuperBottoms has faced in its journey, as well as the key learnings, and more.

Allu Aravind and Ajit Thakur decode aha’s success story

In conversation with Adgully, Allu Aravind, Promoter, aha, and Ajit Thakur, CEO, aha, speak about the success behind aha, the aggressive marketing strategy, the challenges they have faced in their journey, introducing gaming on the platform, the success with the Indian diaspora across global markets, and more.

Work-life balance seems like a fad to me: Hetal Khalsa

In conversation with Adgully, Hetal Khalsa, Co-founder & Chief Creative Officer, PivotRoots, speaks about importance of diversity and inclusion in today’s work place, elimination of biases and barriers, lessons learnt from the pandemic period, the MoSCoW Prioritisation technique, and more.

Leaders today must embrace a more communicative style of leadership: Yeshasvini Ramaswamy

In this interaction with Adgully, Yeshasvini Ramaswamy, Serial Entrepreneur and CEO, Great Place to Work India, speaks at length about the paradigm shifts happening in the field of employee management, what constitutes a great workplace in today’s market ecosystem, and much more.

There’s a greater need for transparency and accountability in PR: Aashish Washikar

In this interaction with Adgully as part of the PR Conversation, Aashish Washikar, Senior Manager – Public Relations, InMobi Group, speaks at length about the evolution in the Public Relations industry, the mobile advertising ecosystem in India, the growing importance of data and analytics in the PR industry, and more.

“We still have disproportionately low numbers of women in corporate leadership”

In conversation with Adgully, Nikita Bhargav CEO and Co-Founder NittyGritti, speaks about women leadership and employee engagement, flexibility and work life balance, prepared for unexpected and more.

HDFC ERGO launches new campaign with Radio as primary medium in Tier 2 & 3 markets

Elaborating on the thought behind this campaign, Shilpa Desai, Executive Vice President and Head of Marketing, HDFC ERGO, said, “If you look at a country like India, the overall penetration of insurance in the country is single digit and a significant portion of that lack of penetration also comes from the fact that there is cross on awareness on the category and we felt that as the leading insurer in this space, there is a very dying need for us to create more category awareness, make people more aware, more sensitive to the fact that anybody and everybody would need health insurance.”

Greenlam is architects' & interior designers' first choice: Parul Mittal

In conversation with Adgully, Parul Mittal, Director, Greenlam Industries shares ideations and concept behind their latest campaign film and the vision of behind the brand ideology of promoting sustainability.

Win with InMobi – How Tata Tea awakened people to take action against climate change

“Chain se sona hai toh jaag jao” – a TV host would warn viewers at the end of his crime-based show. While that show urged people to stay alert to protect themselves from criminals, there is a greater, more urgent danger facing all of us today – climate change.

Jungle co-founder Shai Samtaney on her plans to foray into OTT space

Storytelling is a key aspect when it comes to brand engagement. Even though the frontiers of new media keep changing; the cinematic canvas is still a crucial aspect.