Why a Bangalore-based company sent a memory foam mattress to PM Modi
This Diwali, Wakefit, a start-up that manufactures and retails innovative memory foam mattresses, conducted a quirky and innovative campaign, in which it gifted its special ‘Make in India’ mattress to Prime Minister Narendra Modi, along with 50 of the most creative and heartfelt messages from all over the country.
PM Modi is known to be a workaholic, who has admitted to sleeping for as little as three and a half hours a day. Thus, this mattress that was created by the Wakefit team after months of research and customer follow-me-homes, serves as the ideal gift to thank him for all the hard work he has put in over the years and also as a reminder for him to take good care of his health.
The mattress was accompanied by messages collected from every corner of the country. Out of the 1,000+ entries, an external jury selected the top 50 whose messages with contact details were sent to the PM. The top 3 entries amongst these 50 have also received a free Wakefit mattress each.
Essentially, the campaign sought to serve as a bridge between the billions of Indians and their leader. The messages were aimed at providing the Prime Minister with a wide variety of inputs that can help with policy formulation and administration. They also speak about an average Indian’s vision of sustaining the thread of unity that runs through our country, one that has kept us together even during very dark times.